Senior Paid Ads

Coins.xyz Brasil; Hong Kong; Hybrid; HKD 77,000 - 154,000; Full time

Job summary

Coins is seeking a Marketing professional in a hybrid role to lead digital advertising initiatives. The candidate will plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and Apple Search Ads, while monitoring budgets, KPIs, and performance against goals.

The role requires 5 years of hands-on experience, strong data analysis skills, and a solid understanding of performance metrics. Collaboration with creative and product teams is essential to align ad strategies with user

Qualifications

• 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc).
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong communication and problem-solving skills.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Skills

Google Ads

Meta Ads

Apple Search Ads

Data analysis

Excel/Sheets

Google Analytics

Attribution models

Tools

Data Studio

Firebase

Appsflyer

Job description

Shanghai / Hong Kong, SAR

Marketing - Digital Marketing /

Full-time Employee /

Hybrid

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Responsiblities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

• 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong communication and problem-solving skills.

Meaningful Collaborations

The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.