Senior Marketing Analytics Lead — P&L & Partnerships

Agoda Company Pte. Ltd.; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Agoda is seeking a Senior Marketing Leader to own the P&L for a multi-brand partnership, shaping strategy and leading a small team. You will drive data-driven decisions, optimize cross-channel marketing investments, and collaborate with partner leadership and Agoda product teams to maximize revenue impact.

The role requires extensive marketing analytics experience, SQL proficiency, and a track record of delivering measurable ROI in a complex, cross-functional environment.

Qualifications

• Proven ability to translate data into actionable insights.
• Strong SQL skills for data analysis and reporting.
• Experience with marketing analytics tools and dashboards.
• 7–10+ years in marketing, growth, or analytics roles.

Responsibilities

• Own the full marketing P&L for a strategic partnership.
• Lead and develop a 2–3 person marketing team.
• Set overall marketing strategy and OKRs; drive ROI targets.
• Influence partner marketing strategy across channels.
• Oversee analytics roadmap, dashboards, and reporting.

Skills

SQL proficiency

Analytical thinking

Marketing analytics

Leadership

Cross-functional collaboration

Data-driven decisions

Tools

Google Ads

Attribution platforms

BI dashboards

SQL

Job description

Agoda is seeking a Senior Marketing Leader to own the P&L for a multi-brand partnership, shaping strategy and leading a small team. You will drive data-driven decisions, optimize cross-channel marketing investments, and collaborate with partner leadership and Agoda product teams to maximize revenue impact.

The role requires extensive marketing analytics experience, SQL proficiency, and a track record of delivering measurable ROI in a complex, cross-functional environment.