Senior Manager (Social & Elderly Wellness - Business Development)

Hong Kong Housing Society; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Hong Kong Housing Society is seeking a senior leader to drive strategic plans and implementation roadmaps for Social & Elderly Wellness initiatives, supporting HKHS's long‑term growth and community impact.

You will identify new service offerings, develop sustainable operating models, build partnerships across health, education and social sectors, and lead branding, marketing and stakeholder engagement to expand the wellness ecosystem and customer value.

Qualifications

• Degree holder in Business Administration, Marketing, E-Commerce, Innovation Management, Healthcare Management or related disciplines; MBA or equivalent postgraduate qualification is an advantage.
• Minimum 12 years' relevant experience, including at least 6 years at managerial level, with a proven track record in business development, service innovation, marketing and commercial operations.
• Demonstrated success in developing and implementing B2B and B2C business models, preferably within customer‑centric or service‑oriented industries.
• Experience in e-commerce, platform businesses, membership programmes or digital service businesses is highly preferred.
• Exposure to healthcare, wellness, social services, property, retail, hospitality or related industries will be an advantage.
• Strong business acumen, strategic planning capability and entrepreneurial mindset, with the ability to identify market opportunities and translate ideas into sustainable growth initiatives.
• Proven ability to establish, negotiate and manage strategic partnerships and ecosystem collaborations across public, private and community sectors.
• Excellent stakeholder management, communication and influencing skills, with strong customer‑centric thinking, project management capability and proficiency in both written and spoken English and Chinese.

Responsibilities

• Lead strategic business plans and implementation roadmaps for SEW initiatives and opportunities.
• Identify and develop new service offerings, business opportunities and sustainable operating models that support healthy ageing, ageing-in-place and intergenerational living.
• Drive the evaluation, incubation and commercialization of innovative initiatives to achieve long-term growth and sustainability.
• Build and manage strategic partnerships with healthcare providers, NGOs, educational institutions, social enterprises and commercial organisations.
• Develop and expand an integrated wellness ecosystem by connecting services, partners and community resources to enhance customer value.
• Drive business growth through partnership, membership and other customer‑centric business models while exploring new revenue opportunities.
• Oversee branding, marketing and customer engagement initiatives to strengthen market presence and service adoption.
• Represent HKHS and collaborate with internal and external stakeholders to advance strategic objectives and future business development.

Education

Business Administration

MBA advantage

Job description

• Lead the development of strategic business plans and implementation roadmaps for new Social & Elderly Wellness (SEW) initiatives and future business opportunities, supporting HKHS' long-term growth and community impact aspirations.
• Identify and develop new service offerings, business opportunities and sustainable operating models that support healthy ageing, ageing-in-place and intergenerational living.
• Drive the evaluation, incubation and commercialization of innovative initiatives to achieve long-term growth and sustainability.
• Build and manage strategic partnerships with healthcare providers, NGOs, educational institutions, social enterprises and commercial organisations.
• Develop and expand an integrated wellness ecosystem by connecting services, partners and community resources to enhance customer value.
• Drive business growth through partnership, membership and other customer‑centric business models while exploring new revenue opportunities.
• Oversee branding, marketing and customer engagement initiatives to strengthen market presence and service adoption.
• Represent HKHS and collaborate with internal and external stakeholders to advance strategic objectives and future business development.

The Person

• Degree holder in Business Administration, Marketing, E-Commerce, Innovation Management, Healthcare Management or related disciplines; MBA or equivalent postgraduate qualification is an advantage.
• Minimum 12 years' relevant experience, including at least 6 years at managerial level, with a proven track record in business development, service innovation, marketing and commercial operations.
• Demonstrated success in developing and implementing B2B and B2C business models, preferably within customer‑centric or service‑oriented industries.
• Experience in e-commerce, platform businesses, membership programmes or digital service businesses is highly preferred.
• Exposure to healthcare, wellness, social services, property, retail, hospitality or related industries will be an advantage.
• Strong business acumen, strategic planning capability and entrepreneurial mindset, with the ability to identify market opportunities and translate ideas into sustainable growth initiatives.
• Proven ability to establish, negotiate and manage strategic partnerships and ecosystem collaborations across public, private and community sectors.
• Excellent stakeholder management, communication and influencing skills, with strong customer‑centric thinking, project management capability and proficiency in both written and spoken English and Chinese.