Senior Manager, Product Marketing

YF Life; Hong Kong; On-site; HKD 1,200,000 - 1,900,000; Full time

Job summary

YF Life invites applications for a Senior Manager, Product Marketing to lead strategic positioning and go-to-market for our life insurance products in Hong Kong. You will partner with Corporate Marketing to translate complex features into clear, engaging, and compliant marketing assets for distribution channels and the wider market.

The role requires close collaboration across Product Development, Compliance, and Sales enablement, ensuring consistent brand voice, effective campaigns, and tools

Qualifications

• Bachelor's degree or above in marketing or related field.
• 10+ years direct experience in the insurance sector with product marketing focus.
• Strong knowledge of life insurance products and regulatory presentation.
• Strategic thinking with execution-driven PMO capabilities.
• Excellent English and Chinese communication (Cantonese & Mandarin).

Responsibilities

• Formulate and execute diverse product marketing strategies to deliver clear value propositions for sales and market.
• Oversee development of high-quality content and marketing toolkits to translate complex insurance definitions into plain language.
• Collaborate with Corporate Marketing to ensure messaging and campaigns amplify the brand identity.
• Provide sales enablement tools and materials for frontline teams and partners.
• Transform product concepts into compliant, standardized digital assets for market nurturing and advisory delivery.
• Serve as a central hub connecting Product Development, Compliance, and Distribution to streamline launches and timelines.
• Oversee competitor benchmarking and regional content strategies while ensuring regulatory compliance.

Skills

Product marketing leadership

Content strategy

Sales enablement

Cross-border regulatory knowledge

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Business/Administration

Job description

The Senior Manager, Product Marketing will drive the strategic positioning, commercialization, and marketing blueprints for our insurance products. Collaborating closely with the corporate marketing team, this critical role oversees the end-to-end product marketing engine, specializing in transforming complex insurance features into engaging, accessible, and compliant presentation concepts. The incumbent will effectively communicate unique product values to internal distribution channels and the wider market, ensuring all marketing initiatives seamlessly align with our corporate brand identity and strategic voice.

Responsibilities:

• Formulate and execute diverse, multi-angle product marketing strategies to deliver clear and impactful product value propositions to both the sales force and the wider market.
• Oversee the development of high-quality, creative content—including marketing toolkits, explanatory videos, and product deep-dives to translate complex technical insurance definitions into plain, engaging language.
• Collaborate in close synergy with Corporate Marketing to ensure all product-related messaging, visual identity, and campaigns strictly amplify the unified corporate brand identity and strategic voice.
• Equip internal sales fronts, agency teams, and partners with practical sales enablement tools (such as customer-centric brochures and scenario-based presentation kits) to facilitate smooth client engagements.
• Direct the transformation of product concepts into compliant, standardized digital assets to support frontline agents in professional market nurturing and effective advisory delivery.
• Serve as a central orchestration hub connecting Product Development, Compliance, and Distribution Channels to streamline product launch materials and communication timelines.
• Oversee competitor benchmarking and content strategies across regional and Mainland digital channels, ensuring all macro financial insights and market cultivation initiatives strictly comply with cross-border regulatory boundaries without direct product promotion.

Requirements:

• Bachelor's degree or above, preferably in Marketing, Business, Administration, or a related discipline.
• A minimum of 10 years of direct experience within the insurance sector is strictly mandatory, with a proven track record focusing on product marketing, product proposition, content strategy, or sales enablement.
• Deep and comprehensive knowledge of life insurance products, with an exceptional capability to translate complex technical or regulatory product details into creative, versatile, and highly articulate presentation formats.
• Strong strategic thinking and business acumen backed by execution-driven project management capabilities, demonstrating high reliability, a keen eye for aligning commercial goals with strict compliance and brand standards, and a proven track record of driving outcomes under tight deadlines within complex institutional environments.
• Thorough understanding of the Mainland media landscape and dual-region cultural nuances between Hong Kong and Mainland China to drive cross-border market cultivation, supported by excellent communication and professional fluency in written and spoken English and Chinese (including Cantonese and Mandarin).