Senior Manager– Markets Development

PwC; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

PwC is seeking a Senior Manager to drive the Clients and Markets Development (CMD) initiatives in Hong Kong. The role strengthens PwC’s Markets strategy across Hong Kong and South China by deepening client relationships, expanding market influence, and accelerating cross-Line-of-Service collaboration across priority industries and government sectors.

You will lead planning and execution of flagship market engagement programmes, build relationships with government bureaus and industry partners,

Qualifications

• 15+ years of experience in markets, business development, or related roles.
• Strong network across Hong Kong and Greater Bay Area.
• Proven ability to influence senior stakeholders across units.
• Experience leading strategic programmes, client events, and stakeholder engagement initiatives.
• Excellent communication and presentation skills in English and Mandarin.

Responsibilities

• Support Hong Kong and South China Markets strategies aligned with growth priorities.
• Develop market intelligence, stakeholder mapping, and relationship strategies across priority clients and government bodies.
• Identify whitespace opportunities and growth within targeted industries (tech, healthcare, logistics, etc.).
• Lead account planning and relationship development for priority accounts and key clients.
• Promote cross-LLoS collaboration and One Firm initiatives to expand PwC's service footprint.
• Plan and execute flagship client and market engagement programmes (forums, CFO/CXO events, government engagements).

Skills

Stakeholder management

Business development

Project management

Communication skills

English & Mandarin

Education

Bachelor's Degree

Tools

Generative AI tools

Job description

PwC is seeking a highly motivated Senior Manager to join the Clients and Markets Development (CMD) team in Hong Kong. The successful candidate will be responsible for supporting the CMD team in the planning and execution of key firmwide initiatives. The Senior Manager will play a crucial role in driving PwC's Markets strategy across Hong Kong and South China by strengthening client relationships, expanding market influence, accelerating cross-Line-of-Service collaboration, and supporting business growth initiatives across priority industries, government and public sector, start-up ecosystems, and key accounts. The role serves as a strategic connector between Markets, Line-of-Service leadership, industry teams, and external stakeholders to convert relationships and market intelligence into sustainable growth opportunities.

Key responsibilities

• Support South China Markets leaders on the execution of Hong Kong and South China Markets strategies aligned with key account growth, industry development, government engagement, and cross-Line-of-Service collaboration priorities
• Develop and maintain market intelligence, stakeholder mapping, and relationship strategies across priority clients, prospects, government bodies, chambers, associations, and ecosystem partners
• Identify and pursue new growth opportunities within targeted industries including technology, advanced manufacturing, healthcare, consumer markets, logistics, and emerging innovation sectors
• Drive account planning and relationship development for priority accounts, including Firmwide Priority Clients and conversion opportunities
• Partner with Lead Partners and client teams to identify whitespace opportunities and facilitate cross-Line-of-Service pursuits
• Support business development activities that deepen C-suite engagement and expand PwC's service footprint across existing and target clients
• Promote One Firm collaboration by connecting client needs with relevant expertise across Assurance, Consulting, Tax and Deals
• Facilitate industry-based and client-based collaboration forums to increase awareness of new solutions, capabilities, and market opportunities
• Build and maintain relationships with government bureaus, statutory bodies, regulators, chambers of commerce, industry associations, and ecosystem partners
• Lead the planning and execution of flagship client and market engagement programmes including NED and Audit Committee programmes, CFO and CXO Forums, Alumni initiatives, Government and regulatory stakeholder engagements, South China CFO Summit, and Market Strategy Days

About you

• Bachelor's Degree
• 15+ years of significant experience in markets, business development, client relationship management, consulting, professional services, industry development or related functions
• Strong network across Hong Kong and/or Greater Bay Area business communities
• Proven ability to influence senior stakeholders and work effectively across multiple business units
• Experience leading strategic programmes, client events, and stakeholder engagement initiatives
• Strong commercial acumen, project management and relationship-building skills
• Excellent communication and presentation skills in English and Mandarin
• Knowledge of Hong Kong, South China and Greater Bay Area business environments and economic priorities
• Demonstrated ability to handle multiple priorities and produce successful results in fast-paced, matrixed environment
• Demonstrated experience leveraging multiple generative AI tools and capabilities

About us

PwC is a professional services firm operating across multiple service lines including Assurance, Consulting, Tax and Deals, with operations across Hong Kong and South China.