Senior Manager, Customer Growth & Data Analytics

aia; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Job summary

AIA in Hong Kong invites you to join its Marketing, Distribution & Partnership team to help deliver Healthier, Longer, Better Lives through data-driven campaigns and meaningful customer engagement. As part of the team, you will analyze data, design campaigns, and collaborate across departments to drive growth and enhance customer journeys in a regulated financial services environment.

Strong English and Chinese language skills are required, with a focus on results and collaboration across

Qualifications

• Bachelor’s degree in Actuarial, Business, Marketing, or Statistics with at least 10 years’ relevant experience.
• Experience in financial institutions and knowledge of insurance business preferred.
• Digital experience.
• Results focused with a track record of achievement.
• Proficient in English and Chinese, spoken and written.

Responsibilities

• Assist in generating marketing concepts aligned with business objectives and growth goals.
• Use big data to create campaigns and apply analytics to improve effectiveness.
• Design customer campaigns to uplift experience and foster repurchase.
• Implement targeted communications for personalized engagement.
• Strengthen distribution channel communications and ensure smooth execution.

Skills

Results oriented

Interpersonal skills

Teamwork

Proactive

Education

Bachelor’s degree in Actuarial, Business, Marketing, or Statistics

Job description

AIA in Hong Kong invites you to join its Marketing, Distribution & Partnership team to help deliver Healthier, Longer, Better Lives through data-driven campaigns and meaningful customer engagement. As part of the team, you will analyze data, design campaigns, and collaborate across departments to drive growth and enhance customer journeys in a regulated financial services environment.

Strong English and Chinese language skills are required, with a focus on results and collaboration across