Branding Manager (Hong Kong Based)

STERRY; Hong Kong; Remote; HKD 600,000 - 800,000; Full time

Benefits offered by this job

Competitive compensation

Remote flexibility

International brands exposure

Collaborative environment

Job summary

STERRY Limited, a dynamic growth marketing agency based in Hong Kong, seeks a Branding Manager with a strong fashion background to own brand identity, communication, and market positioning locally. You will translate global vision into compelling, localized campaigns and manage local budgets and partnerships.

The ideal candidate has 5+ years in brand management within fashion, bilingual English/Cantonese, and a proven track record in 360-degree campaigns.

Qualifications

• 5+ years of progressive brand management experience, with 3+ years in fashion.
• Based in Hong Kong, legally eligible to work locally.
• Proven track record in integrated 360-degree brand campaigns.
• Excellent written and verbal communication in English and Cantonese.
• Bachelor's degree in Marketing/Business/Communications or related field.
• Strong data analysis skills and ability to translate insights into strategy.
• Creative, detail-oriented, and able to manage multiple projects under tight deadlines.

Responsibilities

• Develop and execute a Hong Kong brand strategy aligned with global objectives.
• Ensure brand identity and messaging consistency across digital, in-store, PR, and partnerships.
• Research fashion trends and consumer insights in Hong Kong to identify opportunities.
• Manage annual branding budget and optimize spend for ROI.
• Lead local campaigns, seasonal launches, and collaborations with global teams.
• Oversee production of marketing collateral and localized content.
• Manage agency relationships (PR, creative, media) for on-brand execution.
• Define local social media/digital strategy for platforms like Instagram, WeChat, and Little Red Book.
• Support e-commerce with premium brand standards and conversion focus.
• Train local teams on brand guidelines and present performance reports to senior management.

Skills

Brand management

Fashion branding

Marketing leadership

Budget management

Campaign development

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Google Analytics

Job description

**Branding Manager (Hong Kong Based) - STERRY Limited**

**Join a dynamic growth marketing agency where precision meets creativity**

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

**About the Role**

We are seeking an experienced Branding Manager with a strong background in the **fashion industry** to take ownership of our brand's identity, communication, and market positioning in Hong Kong. This pivotal role requires a deep understanding of luxury/retail branding, cultural nuances, and the fast-paced digital landscape. The ideal candidate will be a strategic thinker, a creative leader, and an exceptional communicator who can translate our global vision into localized, compelling campaigns.

**Key Responsibilities**

**Brand Strategy & Execution**

• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market that aligns with the company's global objectives.
• Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships).
• Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges.
• Manage the annual branding budget, optimizing spend for maximum impact and ROI.

**Marketing & Campaigns**

• Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams.
• Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content.
• Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives.

**Digital & Social Media**

• Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market).
• Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion.

**Collaboration & Leadership**

• Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning.
• Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.

**Qualifications**

• **Mandatory:** 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the **fashion** sector.
• **Essential:** Must be legally eligible to work in and **based in Hong Kong**, with a solid understanding of the local consumer base and media landscape.
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in **English and Cantonese.**
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in data analysis and translating market/consumer insights into actionable strategies.
• Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

**What We Offer**

• Competitive compensation package
• Full remote flexibility
• Opportunity to work with international brands and markets
• Collaborative and innovative marketing environment