Senior Luxury Media Planner – Hong Kong

Richemont; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Cartier in Hong Kong is seeking an Assistant Media Manager to implement end-to-end media strategies for the Hong Kong SAR market. The role balances data-driven performance marketing with protecting Cartier’s luxury brand equity across premium environments.

You will collaborate with North Asia teams, local marketing, and external agencies to deliver 360-degree campaigns and drive boutique traffic.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 8+ years of experience in media planning and buying, preferably within a luxury, beauty, or premium lifestyle brand.
• Fluency in English and Cantonese is mandatory; Mandarin is an advantage.
• Strong knowledge of programmatic buying, paid search, display/video advertising, and social media platforms.
• Proficiency with digital analytical tracking tools (e.g., Google Analytics) and ad-tech ecosystem.
• Excellent written, verbal, and presentation skills.
• Passion for luxury retail with brand equity understanding.

Responsibilities

• Build local 360-degree media strategies across traditional (OOH/DOOH, premium print) and digital channels.
• Support end-to-end campaign execution with timely delivery, channel optimization, and seasonal calendars.
• Liaise with media agencies to ensure seamless execution, reporting, and premium placements.
• Analyze campaign data and deliver insights to optimize future campaigns.
• Collaborate with regional and local teams to ensure integrated communication strategies.

Skills

Digital Expertise

Analytical Skills

Negotiation Skills

Project Management

Communication

Brand Affinity

Adaptability & Collaboration

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Tools

Google Analytics

Job description

Cartier in Hong Kong is seeking an Assistant Media Manager to implement end-to-end media strategies for the Hong Kong SAR market. The role balances data-driven performance marketing with protecting Cartier’s luxury brand equity across premium environments.

You will collaborate with North Asia teams, local marketing, and external agencies to deliver 360-degree campaigns and drive boutique traffic.