Senior Executive, Brand (Associate Pool)

AP001 Edelman Public Relations Worldwide (HK) Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Edelman Hong Kong is seeking a Senior Executive for the Brand Team. The role blends media relations, storytelling and integrated communications to drive brand conversations for a diverse client portfolio in Hong Kong.

You will partner with senior team members to develop campaigns that earn trust, engage audiences and deliver business impact while mentoring junior staff and collaborating across disciplines.

Qualifications

• 4+ years of experience in PR, communications, marketing or a related field.
• Write confidently in English and Chinese.
• Thrive in a fast-paced environment and manage multiple priorities.

Responsibilities

• Help shape and deliver integrated communications campaigns that drive conversations and impact for leading brands and organisations.
• Develop compelling stories, messaging and content for media, social and digital channels.
• Serve as a day-to-day contact for clients, building trusted relationships and guiding projects from idea to execution.
• Craft high-quality communications materials including media pitches, press releases and thought leadership content.
• Build and maintain relationships with media, creators, influencers and other stakeholders.
• Spot emerging trends and cultural moments to inform strategies and generate ideas.
• Collaborate with strategy, creative, digital and communications teams to deliver integrated solutions.
• Mentor junior team members and contribute to a collaborative team culture.

Skills

PR

Communications

Media relations

Storytelling

Client management

Team collaboration

Bilingual English/Chinese

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Senior Executive, Brand Team At Edelman, we work at the intersection of brands, culture and communications. We help organisations earn trust, stay relevant and spark conversations that matter. Whether launching new products, creating cultural moments or helping brands navigate change, we develop ideas and campaigns that influence audiences and drive real-world action. We're looking for a curious, driven and culturally connected Senior Executive to join our Brand team in Hong Kong. This role is ideal for someone who enjoys blending media relations, storytelling, content, cultural insights and integrated communications to create work that sparks conversation and delivers business impact. You'll work across a diverse portfolio of clients spanning consumer brands, lifestyle, arts & culture, corporate and purpose-led organisations, partnering with senior team members to develop and execute campaigns that earn attention, build trust and engage audiences.

What You’ll Do

• Help shape and deliver integrated communications campaigns that drive conversation, build trust and create impact for leading brands and organisations
• Develop compelling stories, messaging and content that connect with audiences across media, social and digital channels
• Serve as a key day-to-day contact for clients, building trusted relationships and helping projects move seamlessly from idea to execution
• Craft high-quality communications materials, including media pitches, press releases, executive communications, thought leadership and campaign content
• Build and maintain strong relationships with media, creators, influencers and other stakeholders to unlock opportunities for clients
• Spot emerging trends, cultural moments and audience insights that can inform communications strategies and generate fresh ideas
• Collaborate with colleagues across strategy, creative, digital and communications disciplines to deliver integrated solutions for clients
• Mentor and guide junior team members, contributing to a collaborative, positive and high-performing team culture

What We’re Looking For

• Are always plugged into what's happening in culture, media, business and society
• Know who people are talking about, what brands are doing well and what topics are driving conversation
• Love turning insights and ideas into stories that capture attention
• Enjoy building relationships and working with different people
• Have 4+ years of experience in PR, communications, marketing or a related field
• Write confidently in both English and Chinese
• Thrive in a fast-paced environment and enjoy managing multiple priorities
• Are collaborative, proactive and eager to keep learning

Why Join Edelman?

Work on some of Hong Kong/ world's most visible and culturally relevant brands, campaigns and organisations Gain exposure to integrated communications, reputation management, content, social media and brand strategy Collaborate with talented specialists across creative, digital, strategy and communications disciplines Be part of a team that values curiosity, initiative, collaboration and continuous learning Grow your career in an environment that encourages you to stretch beyond traditional PR and develop broader communications expertise

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.

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