Senior Digital Marketing Officer – Performance & Analytics

Classy Wheeler Limited; Hong Kong; On-site; HKD 334,800 - 502,200; Full time

Job summary

A well-known financial services company in Hong Kong is seeking a Senior Officer for Digital Marketing. The role involves formulating and executing digital marketing strategies, driving traffic and conversions through various channels, and performance measurement. Suitable candidates should have a Bachelor's degree and at least 6 years of experience in digital or performance marketing, with a strong proficiency in analytics and bilingual proficiency in Chinese and English. This position offers an exciting opportunity for a strategic thinker.

Qualifications

• Minimum 6 years of experience in digital marketing/performance marketing.
• Familiar with mobile marketing and web analytics tools.
• Inexperience in digital agency is a plus.

Responsibilities

• Assist in formulating digital marketing strategies.
• Plan and execute digital marketing campaigns to drive traffic/conversion.
• Measure, analyze, and report performance of marketing campaigns.

Skills

Digital marketing strategy formulation

SEO and SEM

Analytics and performance measurement

Bilingual in Chinese and English

Agency collaboration

Education

Bachelor Degree in Marketing, Business, Information System or related disciplines

Tools

Google Marketing Platform

Content Management System

Job description

A well-known financial services company in Hong Kong is seeking a Senior Officer for Digital Marketing. The role involves formulating and executing digital marketing strategies, driving traffic and conversions through various channels, and performance measurement. Suitable candidates should have a Bachelor's degree and at least 6 years of experience in digital or performance marketing, with a strong proficiency in analytics and bilingual proficiency in Chinese and English. This position offers an exciting opportunity for a strategic thinker.