Sales & Marketing Director (Residential - Developer)

Macdonald & Company Limited; Hong Kong; On-site; HKD 2,500,000 - 4,500,000; Full time

Job summary

Macdonald & Company Limited seeks a senior leader to own end-to-end sales and marketing for first-hand residential developments in Hong Kong. You will shape project positioning, drive launches and sales performance, and oversee the customer journey from market prep through handover and post-sales support.

The role demands a proven track record in HK residential launches, 12+ years in property sales/marketing, and 8+ years in senior management, with strong leadership and stakeholder management

Qualifications

• Bachelor's degree in Marketing, Real Estate, Surveying, or related field.
• 12+ years in residential property sales/marketing with reputable developers.
• 8+ years in a senior management role.
• Strong knowledge of HK first-hand residential sales regulations and market practices.
• Proven track record in residential project launches and sales achievements.
• Excellent leadership, communication, and stakeholder management skills.

Responsibilities

• Lead the sales and marketing strategy for first-hand residential development projects.
• Plan and execute project launches, branding, advertising, digital marketing, PR and promotions.
• Oversee show flats, sales galleries, marketing materials and customer experience initiatives.
• Ensure all sales and marketing activities comply with relevant first-hand residential sales regulations.
• Manage property agencies, advertising agencies, PR consultants and media partners.
• Collaborate with Development, Design, Construction and Legal teams throughout the lifecycle.
• Conduct market research, pricing analysis and competitor benchmarking to support sales performance.
• Monitor sales progress and support customer handover and post-sales activities.

Skills

Leadership

Commercial acumen

Stakeholder management

Communication

Negotiation

Project management

Education

Marketing/Real Estate/Business Admin degree

Job description

Lead the end-to-end sales and marketing strategy for first-hand residential development projects in Hong Kong. This senior role will shape project positioning, drive successful launches and sales performance, and oversee the customer journey from market preparation through handover and post-sales support.

Key responsibilities

Lead the sales and marketing strategy for first-hand residential development projects.

Plan and execute project launches, branding, advertising, digital marketing, public relations and promotional campaigns.

Oversee show flats, sales galleries, marketing materials and customer experience initiatives.

Ensure all sales and marketing activities comply with relevant first-hand residential sales regulations.

Manage property agencies, advertising agencies, public relations consultants and media partners.

Work closely with Development, Design, Construction and Legal teams throughout the project lifecycle.

Conduct market research, pricing analysis and competitor benchmarking to support sales performance.

Monitor sales progress and support customer handover and post-sales activities.

What we're looking for

A degree in Marketing, Real Estate, Surveying, Business Administration or a related discipline.

At least 12 years of residential property sales and marketing experience with reputable developers.

At least 8 years of experience in a senior management position.

Strong knowledge of Hong Kong first-hand residential sales regulations and market practices.

A proven track record in residential project launches and sales achievements.

Strong leadership, commercial acumen and stakeholder management skills.

Excellent communication, negotiation and project management abilities.