Residential Real Estate Marketing Lead

King Deux Search & Consulting; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

King Deux Search & Consulting is seeking a Marketing Manager for a leading APAC residential real estate developer. You will develop and execute marketing strategies to drive sales and elevate brand visibility across digital and print channels.

Lead a marketing team, manage budgets, and collaborate with sales to align initiatives with targets. Monitor market trends and build strong relationships with agents, media, and influencers to expand reach and drive results.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in residential real estate marketing; proven campaign execution.
• Excellent understanding of the local real estate market, customer behaviour, and effective marketing channels.
• Strong analytical and data-driven decision-making skills, with the ability to translate insights into actionable marketing plans.
• Exceptional communication, presentation, and stakeholder management skills.
• Proficient in the use of marketing automation tools, CRM systems, and data analysis software.
• Experience in leading and developing high-performing marketing teams.
• Excellent command of written and spoken English. Fluency in Mandarin is an advantage.
• Ability to work independently and as part of a team in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive sales and maximize visibility for the company's residential real estate projects.
• Oversee the creation and delivery of all marketing collateral, including digital and print advertising, website content, brochures, and promotional materials, ensuring consistent brand messaging.
• Manage the residential project marketing budget, allocating resources effectively across different channels to achieve the desired return on investment.
• Collaborate closely with the sales team to align marketing initiatives with the target audience and sales goals, providing insights and data-driven recommendations.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for innovative marketing approaches that differentiate the company's residential offerings.
• Develop and maintain strong relationships with industry partners, such as real estate agents, media outlets, and influencers, to expand the reach and impact of marketing campaigns.
• Analyze campaign performance metrics, customer feedback, and market data to continuously optimize marketing strategies and tactics, ensuring the achievement of sales targets.
• Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented work environment.

Skills

Marketing strategy

Data-driven decision making

Stakeholder management

Team leadership

Communication skills

English fluency

Education

Bachelor's degree in Marketing/Communications or related field

Master's degree preferred

Tools

Marketing automation tools

CRM systems

Data analysis software

Job description

King Deux Search & Consulting is seeking a Marketing Manager for a leading APAC residential real estate developer. You will develop and execute marketing strategies to drive sales and elevate brand visibility across digital and print channels.

Lead a marketing team, manage budgets, and collaborate with sales to align initiatives with targets. Monitor market trends and build strong relationships with agents, media, and influencers to expand reach and drive results.