Public Relations Lead

BIT Official; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

BIT is seeking a dynamic Senior Public Relations Manager who operates at the convergence of Tradition Finance and Web3/Crypto. You will lead high-velocity global communications, secure earned media, and guide rapid-fire PR campaigns across markets.

The role requires building a robust media network, driving share of voice, and coordinating with KOLs and influencers to amplify BIT Group narratives in both traditional finance and crypto spaces.

Qualifications

• 8–10+ years of progressive PR and media relations experience, combining agency and fintech/crypto in-house environments.
• Dual TradFi & Web3 background with track record across traditional finance and crypto ecosystems.
• Verifiable portfolio of Tier-1 placements and a strong media Rolodex.

Responsibilities

• Formulate and execute global PR and communications strategies to expand market presence.
• Drive proactive media outreach and interview placements across legacy and crypto outlets, focusing on earned coverage.
• Lead rapid-fire company announcements, press materials, FAQs, and messaging matrices under tight deadlines.
• Develop high-frequency editorial calendars anticipating macro trends and regulatory updates.
• Oversee executive profiling and speaking programs, coordinating inquiries and pitches for live and print media.

Skills

PR strategy

Media relations

Crisis communications

KOL partnerships

Campaign management

Stakeholder management

Tools

Meltwater

Cision

Brandwatch

Job description

BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group. Headquartered in Singapore and founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology.

The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume. BIT offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.

BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan.

For more information, visit www.bit.com

Why Join Us:

At BIT, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in search of intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and in building a better product for the next one billion users.

About the Role:

BIT Group is seeking a dynamic, relentless Senior Public Relations Manager who operates at the convergence of Traditional Finance (TradFi) and Web3/Crypto.

This is not a slow-burn corporate communications role producing one standard press release a week. We operate in a high-velocity news cycle marked by a continuous bombardment of news, rapid product rollouts, partnership announcements, and market-moving commentary. The ideal candidate pairs an active rolodex of Tier-1 financial and crypto media contacts with the ability to build and execute high-tempo global communications strategies. You will drive substantial share of voice, secure earned (non-paid) media coverage, partner with Key Opinion Leaders (KOLs), and orchestrate rapid-fire PR campaigns across global and regional markets

Job Responsibilities:

• Global & Regional PR Strategy: Formulate and execute integrated global PR and communications strategies to expand BIT Group’s market presence and share of voice across global and regional markets (covering Asia, Western, and emerging jurisdictions).


• High-Tempo Earned Media Engine: Drive proactive media outreach, rapid-response pitching, and interview placements across financial legacy media (Bloomberg, Reuters, FT, WSJ, CNBC) and Web3 native outlets (CoinDesk, Cointelegraph, The Block ) —focusing strictly on earned editorial coverage over paid wire distribution.


• Rapid Announcement & Content Machine: Lead major company announcements, drafting high-volume press releases, media briefing docs, FAQs, messaging matrixes, and ghostwritten thought leadership pieces under tight deadlines.


• Editorial Calendar & News Anticipation: Develop and steer a high-frequency editorial calendar, anticipating macroeconomic shifts, breaking crypto trends, and regulatory updates to position BIT Group ahead of the news cycle.


• Executive Profiling & Speaking Programs: Oversee global and regional executive speaking programs, secure high-impact keynote and panel opportunities, coordinate media inquiries, and pitch spokespeople for live broadcast and print commentary.


• KOL & Influencer Alignment: Build and maintain strategic relationships with top-tier crypto and financial Key Opinion Leaders (KOLs) and newsletter curators to amplify key company narratives and drive user traffic back to the platform.


• Cross-Functional & Integrated Campaigns: Work closely with Brand Marketing peers—including Regional Marketing, Community, Brand Partnerships (Events & Collaterals), Social Media, Content Hub, and Creative Hub—to build synchronized, multi-channel promotional narratives.


• Brand Partnership Support: Advise on corporate and ecosystem brand partnership activations, ensuring all external co-marketing and strategic alliances align strictly with BIT Group’s core communication goals and narrative standards.


• Active Monitoring & Crisis Communications: Lead proactive media listening, sentiment tracking, and agile crisis communications protocols to protect the brand’s institutional credibility and regulatory standing across jurisdictions.

Job Requirements:

• Total Experience: 8–10+ years of progressive PR and media relations experience, combining top-tier PR agency experience with high-velocity in-house fintech, crypto exchange, or brokerage environments.


• Dual TradFi & Web3 Background (Mandatory): Demonstrated track record managing communications spanning both traditional financial services (capital markets, banking, prime brokerage) and native Web3/crypto ecosystems (trading, DeFi, custody, infrastructure).


• Proven Rolodex & Media Relationships: Establish direct contacts with Tier-1 journalists, editors, columnists, and podcasters across global financial desks and crypto-native publications (verifiable portfolio of organic, non-paid placements required).


• High-Volume, Fast-Paced Execution: Proven resilience and output in rapid-fire news environments where managing multiple story pitches, breaking news reactions, and cross-channel campaigns weekly is standard operating procedure.


• KOL & Partnership Activation: Hands-on experience identifying, managing, and collaborating with financial and crypto KOLs to support brand campaigns and narrative adoption.


• Crisis & Regulatory Track Record: Extensive experience navigating real-time market volatility, regulatory scrutiny, technical incidents, and platform announcements.

Hard Skills:

• Rapid Drafting & Narrative Crafting: Exceptional ability to produce accurate, ready-to-pitch press releases, Q&As, executive talking points, and op-eds within rapid turnaround windows.


• Strategic Newsjacking & Media Pitching: Instinctive ability to hijack trending macro, market, and regulatory developments to pitch internal leadership as subject-matter authorities.


• Media Landscape Fluency: Deep, structural understanding of how tier-1 business, tech, and crypto newsrooms operate, who covers specific beats, and what angles editors prioritize.


• Financial & Web3 Mechanics: Strong literacy in brokerage mechanics, spot/derivatives trading, liquidity, asset management, blockchain infrastructure, and digital asset compliance frameworks.


• PR Measurement & Tooling: Working proficiency with media intelligence platforms


• (Meltwater, Cision, Brandwatch) to audit sentiment, reach, and share of voice.

Soft Skills:

• High Speed & Relentless Drive: Energized by an intense, newsroom-style environment; balances continuous deadlines with precision and enthusiasm.


• Persistence & Proactivity: Operates with a relentless \"hunter\" mentality in media outreach, pursuing creative story hooks and follow-ups to secure tier-1 placements.


• Poise & Calm Under Fire: Maintains composure, sound editorial judgment, and tactical diplomacy during crises, unexpected market events, and urgent communications drills.


• Influential Cross-Functional Communicator: Easily bridges gaps between technical product/trading teams, compliance leads, regional marketing pods, and external media stakeholders.


• Strong Newsworthiness Filter: Distinguishes genuine industry-relevant hooks from internal operational noise, protecting the brand's long-term reputation with top-tier journalists.

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