Product Manager - Phygital Retail & O2O (Global Rollout)

Long Bridge HK Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Longbridge Group is seeking a Product Manager to lead an in-store digital experience, integrating display, sound, lighting, and ordering into a unified phygital platform for flagship cafes and future sites. You will own end-to-end product delivery—from PRDs and wireframes to field testing—collaborating with Brand Marketing, Content, Engineering, and Store Operations to roll out across venues.

Fluency in English and Mandarin is required to coordinate regional teams and ensure seamless

Qualifications

• 3+ years as PM or UX designer with O2O or digital F&B experience.
• Solid understanding of ordering systems, POS, payments, and CRM/loyalty APIs.
• Experience drafting PRDs, user flows, and wireframes; launching cross-functional projects.
• Hands-on testing in physical store environments.
• Proficiency in English and Mandarin for regional teams.

Responsibilities

• Lead end-to-end product execution for in-store digital experiences.
• Own CMS content workflows and cross-functional rollout.
• Integrate in-store POS with digital ecosystem and loyalty programs.
• Define scalable playbooks for multi-site replication and deployment.
• Collaborate with Brand Marketing, Content, Engineering, and Store Operations.

Skills

Product management

UX design

O2O platforms

Smart retail

F&B ordering

APIs CRM

Wireframes

Job description

Longbridge Group is seeking a Product Manager to lead an in-store digital experience, integrating display, sound, lighting, and ordering into a unified phygital platform for flagship cafes and future sites. You will own end-to-end product delivery—from PRDs and wireframes to field testing—collaborating with Brand Marketing, Content, Engineering, and Store Operations to roll out across venues.

Fluency in English and Mandarin is required to coordinate regional teams and ensure seamless