Product Manager, Community Strategy & Growth (Remote)

Binance; Hong Kong; Remote; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Work-from-home arrangement

Career growth opportunities

Job summary

Binance is seeking a strategic product leader to shape the community content platform (Square). You will own strategy, ranking, and distribution, aiming to improve DAU and retention across a large content ecosystem.

You will collaborate with cross-functional teams to define long-term roadmaps, analyze engagement patterns, and turn insights into actionable product features. This role offers autonomy in a fast-paced, global fintech environment with opportunities for growth.

Qualifications

• 3–8 years of experience in strategy products, community products, or content ecosystems.
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
• Strong analytical skills to evaluate and improve content quality, community health, and user engagement.
• Clear, structured thinking and ability to build phased, actionable roadmaps.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Skills

Post ranking

Content recommendation

User retention

Content-driven growth

Strategic thinking

Cross-functional collaboration

Job description

Binance is seeking a strategic product leader to shape the community content platform (Square). You will own strategy, ranking, and distribution, aiming to improve DAU and retention across a large content ecosystem.

You will collaborate with cross-functional teams to define long-term roadmaps, analyze engagement patterns, and turn insights into actionable product features. This role offers autonomy in a fast-paced, global fintech environment with opportunities for growth.