Product Manager - Community Strategy

Binance; Hong Kong; Remote; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Work-from-home arrangement

Career growth opportunities

Job summary

Binance is seeking a strategic product leader to shape the community content platform (Square). You will own strategy, ranking, and distribution, aiming to improve DAU and retention across a large content ecosystem.

You will collaborate with cross-functional teams to define long-term roadmaps, analyze engagement patterns, and turn insights into actionable product features. This role offers autonomy in a fast-paced, global fintech environment with opportunities for growth.

Qualifications

• 3–8 years of experience in strategy products, community products, or content ecosystems.
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
• Strong analytical skills to evaluate and improve content quality, community health, and user engagement.
• Clear, structured thinking and ability to build phased, actionable roadmaps.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Skills

Post ranking

Content recommendation

User retention

Content-driven growth

Strategic thinking

Cross-functional collaboration

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Requirements

• 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
• Hands‑on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking with the ability to balance short‑term execution and long‑term platform development.
• Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
• Excellent communication and cross‑functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.