Premium Banking Marketing Manager

HSBC Holdings plc; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

HSBC Holdings plc in Hong Kong seeks a Marketing Manager, Premier Elite, to lead end-to-end campaigns targeting high-net-worth clients and coordinate multi-channel communications. The role focuses on delivering premium client experiences through strategic planning, partnerships, and lifestyle events.

The successful candidate will combine strong marketing execution with analytical skills, bilingual English/Chinese proficiency, and a proven ability to manage complex projects in a fast-paced

Qualifications

• University degree in Marketing, Communications, Journalism or related discipline.
• Minimum 5 years of relevant marketing experience with end-to-end campaign delivery.
• Hands-on experience leading ATL & BTL campaigns, including paid and owned media strategy and execution; demonstrable experience managing digital marketing tools, including PPC, programmatic, social media and email marketing
• Strong business analysis skills and commercial acumen
• Creative, proactively identifies new digital opportunities to achieve business goals
• Detail-oriented, able to work independently and under pressure
• Strong communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Strong sense of ownership and service mindset to ensure efficient and effective customer service processes

Responsibilities

• Support planning and execution of acquisition campaigns targeting HNW segments.
• Coordinate with Distribution and Propositions to develop customer journeys, key messages, and offer/privilege communication.
• Manage campaign assets and timelines across channels, ensuring materials are accurate and on-brand.
• Support development and execution of “beyond banking” content and client engagement activity that reinforces Premier Elite’s premium positioning.
• Assist with end-to-end delivery of lifestyle events and partnerships (e.g., invitations, RSVP management, event comms, on-the-day support, post-event follow-up).
• Work with Proposition/Brand Partnerships teams to activate opportunities clients value (e.g., HK7s, curated dining, M+ access), ensuring a consistent premium experience.
• Coordinate day-to-day collaboration with agencies (creative, media, production, events) including briefings, reviews, and delivery against scope/timelines.
• Ensure materials go through required internal reviews (e.g., Legal/Compliance) and adhere to brand and risk requirements.
• Maintain campaign plans, status updates, and documentation to keep stakeholders aligned.

Skills

Campaign delivery

ATL & BTL

PPC

Programmatic

Social media

Email marketing

Business analysis

Project management

Bilingual English/Chinese

Education

University degree in Marketing, Communications, Journalism or related

Job description

HSBC Holdings plc in Hong Kong seeks a Marketing Manager, Premier Elite, to lead end-to-end campaigns targeting high-net-worth clients and coordinate multi-channel communications. The role focuses on delivering premium client experiences through strategic planning, partnerships, and lifestyle events.

The successful candidate will combine strong marketing execution with analytical skills, bilingual English/Chinese proficiency, and a proven ability to manage complex projects in a fast-paced