Planning Manager

dentsu; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Dentsu in Hong Kong is seeking a senior media planner to lead strategy across multiple accounts, translating business objectives into innovative, result-driven media plans. You will drive integrated campaigns across digital, social, and traditional channels, ensuring maximum platform effectiveness.

You will act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.

Qualifications

• Minimum 5 years’ experience in media planning within an agency environment.
• Proven experience leading integrated campaigns with a digital-first mindset.
• Strong analytical capabilities with consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Lead strategic planning across multiple accounts, translating business objectives into innovative, result-driven media strategies.
• Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness.
• Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.
• Leverage consumer, market, and competitive insights to shape future-ready media strategies.
• Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness.
• Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation.
• Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution.
• Contribute to the overall vision, innovation, and growth of media practice.

Skills

5+ years experience

Integrated campaigns

Digital-first mindset

Analytical capabilities

Client management

Stakeholder communication

Team leadership

Fluent English

Cantonese

Proactive mindset

Job description

• Lead strategic planning across multiple accounts, translating business objectives into innovative, result-driven media strategies.
• Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness.
• Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.
• Leverage consumer, market, and competitive insights to shape future-ready media strategies.
• Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness.
• Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation.
• Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution.
• Contribute to the overall vision, innovation, and growth of media practice.

Requirements

• Minimum 5 years’ experience in media planning within an agency environment.
• Proven experience leading integrated campaigns, with a strong digital-first mindset.
• Strong analytical capabilities with expertise in consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.
• Proactive, entrepreneurial mindset with a positive and solutions-oriented attitude.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.