Partner Marketing Lead - GTM & Growth

AlikeAudience; Hong Kong; Hybrid; HKD 350,000 - 600,000; Full time

Benefits offered by this job

Hybrid work arrangements with flexible

International working environment

Discretionary bonus

Wellbeing Allowance: health & wellness

Free Drinks & Snacks

Social Events such as poker night

Job summary

AlikeAudience is seeking a marketing professional to lead partner and channel initiatives from Hong Kong, driving awareness and pipeline across markets. You will work closely with Sales, Product, and external partners to deliver integrated campaigns for product launches and partnerships.

You will translate complex product capabilities into clear messaging for partners and customers, coordinate multi-channel co-marketing programs, and manage multiple projects with stakeholder alignment in a

Qualifications

• 5+ years of experience in marketing.
• Strong English communication and storytelling skills.
• Positive, proactive mindset with ownership.
• Strong project management skills.

Responsibilities

• Plan and execute partner and channel marketing initiatives that drive awareness, engagement, and qualified pipeline across key markets.
• Collaborate closely with Sales, Product, and external partners to deliver integrated go-to-market campaigns for product launches, partnerships, and strategic initiatives.
• Translate complex product capabilities and technical concepts into clear, compelling messaging, content, and sales enablement materials for partners, customers, and internal stakeholders.
• Coordinate and execute co-marketing programs with agency, technology, and platform partners across email, digital, social, events, webinars, and content.
• Work with the Business team to identify high-value accounts, expansion opportunities, and partner-led growth initiatives.
• Take ownership of multiple partner marketing projects, managing timelines, deliverables, stakeholder alignment, and execution quality.
• Proactively identify challenges, coordinate with relevant stakeholders, and help drive projects forward in a fast-paced and evolving environment.
• Build and maintain positive working relationships with internal teams and external partners to support effective collaboration and successful execution.

Skills

Marketing experience

English communication

Project management

Job description

AlikeAudience is seeking a marketing professional to lead partner and channel initiatives from Hong Kong, driving awareness and pipeline across markets. You will work closely with Sales, Product, and external partners to deliver integrated campaigns for product launches and partnerships.

You will translate complex product capabilities into clear messaging for partners and customers, coordinate multi-channel co-marketing programs, and manage multiple projects with stakeholder alignment in a