Officer, Public Relations

Hongkong Express; Hong Kong; Hybrid; HKD 300,000 - 420,000; Full time

Job summary

HK Express, Hong Kong’s low-cost carrier, is seeking an Officer, Public Relations to support planning and execution of communications initiatives that enhance the airline’s brand and stakeholder engagement. The role works with internal teams, media partners, and external agencies to deliver effective publicity, media, and community programmes aligned with business objectives.

The position requires a degree in communications or related field, 1–2 years of relevant experience, and strong English,

Qualifications

• Bachelor’s degree or above in Communications, Journalism, Marketing, Languages, or related disciplines.
• 1–2 years of relevant experience in a communications role within the aviation, travel, or tourism sector.
• Strong command of written and spoken English, Cantonese, and Mandarin.
• Proficient in MS Word, Excel, PowerPoint and Chinese word processing.
• Experience in Greater Bay Area communications or CSR initiatives will be an advantage.

Responsibilities

• Handle daily media enquiries and interview requests from Hong Kong and overseas outlets.
• Assist in planning, organising, and coordinating media and KOL activities, including familiarisation trips, media events, seminars, and content collaborations.
• Support the drafting, editing, and translation of press releases, feature stories, and other public-facing materials.
• Provide communications and logistics support for PR, CSR, and publicity initiatives — locally and regionally.
• Liaise with external partners such as PR agencies, service providers, news monitoring agencies, and event organisers to ensure effective project delivery.
• Coordinate sponsorship requests and related logistics.
• Build, manage, and regularly update media, influencer, and stakeholder databases and mailing lists; assist with targeted mailshots and distributions.
• Conduct media and social monitoring, and prepare regular reports (monthly, quarterly, annual) highlighting PR performance and coverage results.
• Support basic issues/crisis coordination tasks under guidance.
• Provide administrative and coordination support for the PR team and department.

Skills

English proficiency

Cantonese

Mandarin

Public relations

Education

Bachelor’s degree or above in Communications, Journalism, Marketing, Languages, or related disciplines

Tools

MS Word

Excel

PowerPoint

Chinese word processing

Job description

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Job Summary

The Officer, Public Relations, supports the planning and execution of HKExpress’s communications initiatives that enhance the airline’s brand reputation and stakeholder engagement. The role works closely with internal teams, media partners, and external agencies to deliver effective publicity, media, and community programmes aligned with the company’s brand and business objectives.

Key Responsibilities

• Handle daily media enquiries and interview requests from HongKong and overseas outlets.
• Assist in planning, organising, and coordinating media and KOL activities, including familiarisation trips, media events, seminars, and content collaborations.
• Support the drafting, editing, and translation of press releases, feature stories, and other public‑facing materials.
• Provide communications and logistics support for PR, CSR, and publicity initiatives — locally and regionally.
• Liaise with external partners such as PR agencies, service providers, news monitoring agencies, and event organisers to ensure effective project delivery.
• Coordinate sponsorship requests and related logistics.
• Build, manage, and regularly update media, influencer, and stakeholder databases and mailing lists; assist with targeted mailshots and distributions.
• Conduct media and social monitoring, and prepare regular reports (monthly, quarterly, annual) highlighting PR performance and coverage results.
• Support basic issues/crisis coordination tasks under guidance.
• Provide administrative and coordination support for the PR team and department.

Qualifications

• Bachelor’s degree or above in Communications, Journalism, Marketing, Languages, or related disciplines.
• 1–2years of relevant experience, preferably in a communications role within the aviation, travel, or tourism sector.
• Strong command of written and spoken English, Cantonese, and Mandarin.
• Proficient in MSWord, Excel, PowerPoint and Chinese word processing.
• Experience in GreaterBayArea communications or CSR initiatives will be an advantage.

Desirable Qualities

• Eager to learn and develop a career in communications and public relations.
• Creative, detail‑minded, and proactive, with good communication and interpersonal skills.
• A collaborative team player who can also work independently with guidance.
• Well‑organised with good multitasking ability and strong attention to detail.
• Able to meet tight deadlines and adapt under pressure in a fast‑paced environment.
• Digitally aware, with an interest in aviation storytelling, travel trends, and social engagement.
• Reflects HKExpress’s youthful, energetic, and authentic brand personality in both teamwork and communication style.
• Willing to travel to outports and work outside normal office hours when required.

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate, connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.