Marketing Specialist

Jabra; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Jabra in Hong Kong is seeking an Enterprise Marketing Specialist to drive integrated marketing across channel partners, end customers, and PR, aligning with our enterprise go-to-market strategy.

You will collaborate with stakeholders, agencies, and partners to deliver campaigns that generate leads, build brand credibility, and support business growth in the enterprise segment across local markets.

Qualifications

• Degree in Marketing, Business, Communications, or related field.
• 3+ years in B2B marketing including channel marketing, end customer marketing, and PR/communications.
• Experience supporting sales through marketing programs and knowledge of the enterprise buyer journey.

Responsibilities

• Plan and execute joint marketing campaigns with channel partners, resellers, and distributors.
• Localize partner enablement materials, toolkits, and content to support sales and demand generation.
• Organize partner marketing events, training sessions, and promotional activities.
• Develop marketing content (case studies, brochures, email campaigns, digital ads) for local enterprise audience.
• Deploy customer-facing campaigns to target enterprise buyers and nurture prospects.
• Support regional PR strategies and media relations, press releases, interviews, and speaking engagements.
• Coordinate cross-functional marketing efforts and adapt global messaging for local relevance.

Skills

Channel marketing

End customer marketing

PR/communications

Multilingual: English/Mandarin/Canton

Education

Degree in Marketing/Business/Communications

Job description

We are looking for a driven and adaptable Enterprise Marketing Specialist to join our team in Hong Kong. This role is responsible for driving integrated marketing efforts across channel partners, end customers, and public relations, supporting our enterprise go-to-market strategy.

You will collaborate closely with internal stakeholders, external agencies, and partners to deliver marketing campaigns that generate leads, build brand credibility, and support business growth in the enterprise segment.

Key Responsibilities:

• Plan and execute joint marketing campaigns with channel partners, resellers, and distributors.
• Localize partner enablement materials, toolkits, and content to support sales and demand generation.
• Organize partner marketing events, training sessions, and promotional activities.

End Customer Marketing

• Develop marketing content (e.g., case studies, brochures, email campaigns, digital ads) tailored to the local enterprise audience.
• Deploy customer-facing campaigns to target enterprise buyers in the assigned markets.
• Leverage on digital platforms, events, and content marketing to generate leads and nurture prospects.

Public Relations

• Support the development and execution of regional PR strategies to raise brand visibility and credibility.
• Coordinate with PR agencies and internal teams to manage media relations, press releases, interviews, and speaking engagements.

General Marketing Responsibilities

• Coordinate cross-functional marketing efforts across internal teams and external vendors.
• Assist in the planning and execution of enterprise events, tradeshows, and webinars.
• Adapt global messaging and assets for local relevance, ensuring cultural, linguistic, and business appropriateness.

We imagine that you bring the following qualifications:

• Degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in B2B marketing, including hands-on work in channel marketing, end customer marketing, and PR/communications.
• Strong understanding of the enterprise buyer journey and experience supporting sales through marketing programs.
• Demonstrated ability to manage and execute multi-channel campaigns across digital and traditional platforms.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Regional experience and experience working with channel partners and external PR agencies is highly desirable.
• Comfortable managing multiple tasks and tight deadlines
• Fluent in written and spoken English, Mandarin and Cantonese
• Proficient in Microsoft Office / CRM Microsoft Dynamics is a plus

Why Join Us?

• Work in a dynamic, international compliance environment with a strong ethical foundation.
• Gain exposure to diverse compliance challenges across multiple jurisdictions in Asia.
• Play a pivotal role in shaping the compliance culture within a European company operating in Asia.
• Opportunity for professional growth in a globally expanding compliance function.

If you are a compliance professional with strong investigative, auditing, and training skills, cultural adaptability, and a passion for business ethics, we invite you to apply for this exciting opportunity.

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We are committed to an inclusive recruitment process

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.

Should you have any special requirements for the Interview please let us know upon accepting the invitation to interview.