Marketing Specialist

Cornerstone Global Partners; Hong Kong; Sur place; HKD 240 000 - 360 000; Plein temps

Résumé du poste

Cornerstone Global Partners in Hong Kong seeks a Marketing Specialist for Culture & Sports to develop and execute a long-term local strategy, aligning with global and local priorities while tracking trends across sports, culture, music, dance, and youth movements.

The role involves building a local talent network, delivering diverse events, activating international projects and athletes, and crafting branding strategies that resonate with local consumers and create standout media content.

Qualifications

• Experience identifying, recruiting, and managing artists, athletes, and opinion leaders.
• Ability to build relationships with global and local talent.
• Experience with event ideation, design, and execution.
• Strong partnership and sponsorship negotiation skills.
• Ability to partner closely with cross-functional teams including Media Network, Brand, Student Marketing, Sales, and external agencies.
• Must be able to speak and write Chinese.

Responsabilités

• Develop and execute long-term local Culture & Sports marketing strategy, aligned with global and local priorities.
• Identify emerging trends across sports, culture, music, dance, skate, fitness, gaming, and youth passion points.
• Build a strong local network and stay ahead of community shifts and new movements.
• Deliver high-quality events of all sizes and activate international projects and athletes.
• Design effective branding strategies for company projects, athletes, and third-party events.
• Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with strong brand fit.
• Lead authentic product seeding with athletes and opinion leaders.
• Ideate, design, and flawlessly execute innovative projects.
• Develop concepts tailor-made for local consumers that create memories and generate unique media content.
• Manage partnership and sponsorship negotiations.

Connaissances

Artist recruitment

Athlete recruitment

Event ideation & execution

Partnership negotiation

Cross-functional collaboration

Chinese language

Description du poste

Marketing Specialist in Culture & Sports for a globally iconic energy drink brand. The role focuses on developing and executing long-term local Culture & Sports marketing strategy aligned with global and local priorities, identifying emerging trends across sports, culture, music, dance, skate, fitness, gaming, and youth passion points, and building a strong local network to stay ahead of community shifts.

Key responsibilities:

• Develop and execute long-term local Culture & Sports marketing strategy, aligned with global and local priorities
• Identify emerging trends, talent, and opportunities across sports, culture, music, dance, skate, fitness, gaming, and youth passion points
• Build a strong local network and stay ahead of community shifts and new movements
• Deliver high-quality events of all sizes and activate international projects and athletes
• Design effective branding strategies for company projects, athletes, and third-party events
• Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with strong brand fit
• Lead authentic product seeding with athletes and opinion leaders
• Ideate, design, and flawlessly execute innovative projects
• Develop concepts tailor-made for local consumers that create memories and generate unique media content
• Manage partnership and sponsorship negotiations

Requirements:

• Experience in identifying, recruiting, and managing artists, athletes, opinion leaders, and key partners
• Ability to build strong relationships with global and local talent
• Experience with event ideation, design, and execution
• Strong partnership and sponsorship negotiation skills
• Ability to partner closely with cross-functional teams including Media Network, Brand, Student Marketing, Sales, and external agencies
• MUST able to speaks and write Chinese