Marketing Manager – Record Label

Pacific Music Group Ltd; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Pacific Music Group in Hong Kong is seeking a strategic, creative marketer to lead end-to-end music campaigns. You will develop release strategies, drive promotion across major streaming platforms, and secure editorial opportunities with platform editors and regional teams.

You will shape artist brands, oversee 360° campaigns across streaming, social, PR, and on-ground activations, and build fan engagement through CRM and superfans.

Qualifications

• 5+ years of relevant music marketing experience in a record label
• Strong understanding of streaming platforms, playlists and fan engagement cycles
• Proven track record of editorial placements and partnerships with streaming editors
• Excellent digital analytics and market intelligence skills
• Strategic, creative marketer capable of leading end-to-end campaigns
• Based in Hong Kong; fluent in English; Cantonese/Mandarin a plus

Responsibilities

• Develops release strategies and drives promotion across major streaming platforms
• Leads creative promotional initiatives including fan activations and platform campaigns
• Monitors track performance and analyzes audience data to optimize growth
• Shapes artist brand positioning across campaigns and platforms
• Builds and executes 360° marketing campaigns across streaming, social, PR, digital, and on-ground activations
• Oversees content strategy across platforms for consistency, growth, and cultural relevance
• Develops fanbase-building strategies including CRM and direct-to-fan engagement
• Serves as central link among content delivery, artist development, and marketing teams
• Resolves issues related to reporting systems and content supply chains
• Maintains relationships with partners to ensure smooth collaboration

Skills

Music marketing experience

Streaming platforms knowledge

Audience engagement

Team player / ownership

English fluency

Cantonese & Mandarin benefi t

Job description

Responsibilities

• Music Release Strategy & Promotion

  • Develops release strategies and drives the promotion of tracks across major global and regional streaming platforms, securing high-impact placement opportunities.
  • Leads creative promotional initiatives - including fan activations, platform campaigns, and artist interview segments - to maximize visibility and audience engagement.
  • Monitors track performance and analyzes audience data to evaluate effectiveness, optimizing strategies to drive sustained consumption and growth.

• Artist Development

  • Shapes and evolves the artist’s brand positioning, narrative, and visual identity across campaigns and platforms.
  • Builds and executes 360° marketing campaigns across streaming, social, PR, digital, and on-ground activations.
  • Oversees content strategy across platforms, ensuring consistency, growth, and cultural relevance.
  • Develops strategies to build and nurture fanbases, including CRM, superfans, and direct-to-fan engagement.

• Cross-Functional Operations & Partner Coordination

  • Serves as the central link among content delivery, artist development, and marketing teams to ensure accurate and timely release execution.
  • Troubleshoots and resolves complex issues related to reporting systems, technology tools, and content supply chains to preserve operational efficiency.
  • Builds relationships and maintains regular communication with internal and external partners to ensure smooth collaboration across functions.

Requirements

Experience in the music industry or digital entertainment is required, along with a deep understanding of the global DSP ecosystem as well as local platforms. A proven track record of pitching and securing editorial placements is essential, including the ability to build and maintain high-level partnerships with streaming platform editors and regional commercial teams. High proficiency in digital analytics and market intelligence is expected, with the capability to transform raw streaming data and competitor trends into actionable growth strategies. We’re looking for a strategic and creative marketer who can lead end-to-end music campaigns, build compelling artist brands, and drive measurable growth across global platforms.

• 5+ years of relevant experience in music marketing within a record label
• Strong understanding of streaming platforms, playlists, and fan engagement cycles
• Strong interest and knowledge in music
• A team player who can also take ownership
• Based in Hong Kong
• Fluent in English; Cantonese and Mandarin are a plus

Who We Are

Pacific Music Group is a next-generation music company founded by three-time Grammy Award-winning superstar NE-YO, Indian music legend Sonu Nigam, pioneering Chinese American rapper MC Jin and veteran music executive Jonathan Serbin. Headquartered in Hong Kong with a Pan-Asian presence, the company is committed to developing global careers from Asia and fostering cultural exchange between East and West. The label supports emerging and established artists through world-class production, strategic promotion, and mentorship from industry icons.

Pacific Music Group is an equal opportunity employer and supports workforce diversity.