Business Development Manager

Pacific Music Group Ltd; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Pacific Music Group seeks a strategic Business Development Manager to drive revenue growth and expand PMG’s global presence. You will craft and execute a robust strategy, secure partnerships, and collaborate with leadership to align initiatives with artist assets.

With 5+ years in business development within music or entertainment, you will identify new opportunities across markets, manage negotiations, and monitor performance using data-driven insights.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing or a related field required.
• 5+ years in business development, partnerships, or similar roles in music/entertainment.
• Proven track record with high-profile partners and sponsorships or licensing deals.

Responsibilities

• Develop and execute a comprehensive business development strategy aligned with revenue goals.
• Identify new opportunities across music, brand partnerships, sponsorships, and international markets.
• Collaborate with leadership to ensure initiatives align with PMG’s goals and artist assets.
• Secure partnerships, manage negotiations, and renewals while fostering key relationships.
• Monitor performance with data-driven insights and collaborate with marketing and sales to monetize assets.

Skills

Strategic thinking

Negotiation

Analytical skills

Relationship building

Presentation skills

Market knowledge

Fluent English

Cantonese & Mandarin

Education

Bachelor’s degree in Business, Sales, Marketing

Tools

CRM systems (Salesforce)

Job description

Pacific Music Group (PMG) is seeking a strategic and results-driven Business Development Manager to join our dynamic team. In this role, you will be responsible for crafting and executing a robust business development strategy, focusing on driving revenue growth, building and nurturing key partnerships, and expanding the global presence of PMG’s diverse roster of artists.

Responsibilities

• Develop and execute a comprehensive business development strategy aimed at achieving PMG's revenue and growth objectives.
• Identify new business opportunities across various verticals (e.g., music, brand partnerships, sponsorships, international markets).
• Collaborate with senior leadership to align business development initiatives with PMG’s broader goals and objectives.

Revenue Growth:

• Drive revenue generation through partnerships, sponsorships, and licensing opportunities.
• Monitor and track business performance, using data-driven insights to optimize strategies and identify new growth avenues.
• Collaborate with marketing and sales teams to create monetization opportunities around PMG’s artists and assets.

Partnership & Relationship Management:

• Secure strategic partnerships with brands, sponsors, and industry stakeholders.
• Foster long-term relationships with key partners, managing contracts, negotiations, and renewals.
• Engage with internal teams (artists, managers, marketing) to ensure alignment in partnership execution and deliverables.

Market & Industry Research:

• Conduct in-depth research on industry trends, competitive landscape, and market dynamics to inform business development strategies.
• Stay current on emerging trends in the music industry, identifying new revenue streams and innovative approaches for growth.

Cross-functional Collaboration:

• Work closely with the marketing, artist management, and legal teams to ensure smooth execution of business development initiatives.
• Collaborate on the creation of promotional and partnership campaigns, ensuring all initiatives align with PMG's brand and vision.

Reporting & Metrics:

• Regularly report on the status of business development projects, providing updates on KPIs and outcomes to senior leadership.

Requirements

Required Experience & Background:

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• 5+ years of experience in business development, partnerships, or a similar role within the music industry, entertainment, or related fields.
• Proven track record of driving revenue growth, building relationships with high-profile partners, and securing sponsorships or licensing deals.

Skills:

• Strong strategic thinking, negotiation, and analytical skills.
• Strong relationship-building, interpersonal skills, presentation skills, and confidence in leading conversations.
• Familiarity with the global music industry and key stakeholders across different markets.
• Fluent in written and verbal English, Cantonese, and Mandarin

Additional Qualities:

• Highly motivated with a results-driven approach.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for music and an understanding of the entertainment industry.

Who We Are

Pacific Music Group is a next-generation music company founded by three-time Grammy Award-winning superstar NE-YO, Indian music legend Sonu Nigam, pioneering Chinese American rapper MC Jin and veteran music executive Jonathan Serbin. Headquartered in Hong Kong with a Pan-Asian presence, the company is committed to developing global careers from Asia and fostering cultural exchange between East and West. The label supports emerging and established artists through world-class production, strategic promotion, and mentorship from industry icons.

Pacific Music Group is an equal opportunity employer and supports workforce diversity.