Marketing Manager — Private Sales

Charlotte Frank; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Charlotte Frank in Hong Kong is seeking an experienced Marketing Lead for fine jewellery to oversee photography, video productions, and content development for campaigns, auctions, and private previews. You will maintain a cohesive aesthetic across touchpoints and drive engagement through The Vault, social media, emails, and website content while ensuring provenance communications.

The role requires 4–7 years in luxury marketing, fluency in English with Cantonese and Mandarin, and hands-on

Qualifications

• 4–7 years in marketing for fine jewellery or luxury goods.
• Luxury art direction and content development experience.
• Adobe Creative Suite proficiency and CMS usage.
• Excellent typography and visual presentation.
• Experience marketing to high-net-worth audiences in Greater China.

Responsibilities

• Oversee and deliver photographic and video productions for jewellery, sale collections, private previews, and campaigns.
• Create narrative-led content covering provenance, craftsmanship, gemmology, and rare stock across online and printed formats.
• Maintain one coherent aesthetic benchmark across all brand contact points.
• Develop and manage the marketing schedule aligned with auction and private sale timings, consignment cut-offs, catalogue launch, preview and viewing windows, sale date, and post-sale outcomes.
• Create lot-specific presentation materials alongside inventory and specialist colleagues, highlighting certifications and provenance.
• Increase bidder registrations and platform accounts; manage the journey from initial interest to a registered bidder.
• Share post-sale results and turn them into evidence for the next sale cycle.
• Lead marketing for The Vault, member acquisition, communications, renewals, and retention.
• Bring new PQ services and products to market at launch: positioning, launch campaign, and supporting materials.
• Create pitch materials for live consignment meetings and client discussions.
• Own planning, content curation, and audience growth on Instagram, LinkedIn, WeChat, and other social platforms.
• Execute segmented email campaigns for Collector and Consignor databases; set up automated journeys for sale announcements, previews, and results.
• Maintain website content and work with the tech team on customer-facing marketing areas of the platform.

Skills

Art direction

Content development

Photoshoot production

Strong written English

Strong spoken English

Cantonese & Mandarin fluency

Education

Gemmological education or GIA coursework

Tools

Adobe Creative Suite

CMS

Social media analytics

Job description

Key Responsibilities

Creative Leadership & Content Development

• Oversee and deliver photographic and video productions for jewellery, sale collections, private previews, and campaign rollouts.
• Create narrative-led content covering provenance, craftsmanship, gemmology, and rare stock across online and printed formats.
• Supervise offline and print materials: auction catalogues, lookbooks, invitation cards, viewing collateral, and packaging.
• Maintain one coherent aesthetic benchmark across all brand contact points.
• Develop and manage the marketing schedule in line with auction and private sale timings, consignment cut-offs, catalogue launch, preview and viewing windows, sale date, and post-sale outcomes.
• Create lot-specific presentation materials alongside inventory and specialist colleagues, highlighting certifications and provenance.
• Increase bidder registration and platform account creation; manage the entire journey from initial interest to a registered and verified bidder.
• Share post-sale results and turn them into evidence for the next sale cycle.

Product & Service Portfolio Marketing

• Promote PQ’s complete range to two key groups: buyers and sellers, including private collectors, estates, trade clients, and family offices.
• Lead marketing for The Vault, member acquisition, communications, renewals, and retention.
• Bring new PQ services and products to market at launch: positioning, launch campaign, and necessary supporting materials.
• Create pitch materials used by the team in live consignment meetings and client discussions.
• Own planning, content curation, and audience growth on Instagram, LinkedIn, WeChat, and other social media platforms.
• Execute segmented email campaigns for Collector and Consignor databases; set up automated journeys for sale announcements, previews, and results.
• Maintain website content and work with the tech team on customer-facing marketing areas of the platform.

Operations & Cross-Team Work

• Manage the marketing budget. Select and negotiate with agencies, photographers, stylists, designers, and printers. Monitor ROI for every expense.
• Work closely with inventory, sales, operations, and technology teams to ensure campaigns match sale schedules, private viewings, and industry events.
• Verify that all statements about gemstones, treatments, certification, and provenance are precise and backed by laboratory documents (GIA, SSEF, or comparable).
• Process client and prospect information in accordance with Hong Kong PDPO and PQ’s internal data rules.

Requirements

• Experience: 4–7 years in marketing for fine jewellery, luxury goods, watches, art, or auction houses.
• Proven strength in luxury art direction, content development, and photoshoot production.
• Adobe Creative Suite (Photoshop, InDesign, Illustrator). Practical ability with CMS and social media analytics.
• Able to work independently without support staff, capable of hands‑on execution with a high standard.
• Strong written and spoken English, fluent in Cantonese & Mandarin. [
• Exceptional eye for typography, layout, and visual presentation.
• Experience establishing a marketing function at an early stage, or supervising direct reports.
• Gemmological education or GIA coursework.
• Proven record of marketing to high-net-worth audiences in Greater China.
• Background in auction, marketplace, or membership/subscription businesses.