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GS1 Hong Kong Limited is seeking a seasoned communications leader to plan and implement the strategic brand uplift, articulating GS1 HK brand value across channels and guiding MARCOM execution. You will oversee content, media relations, and branding to strengthen the organization’s image.
Role requires executive speechwriting expertise, policy insight, and bilingual communication in English and Chinese. Strong PM skills and ability to work under pressure are essential.
Support the planning and implementation of the strategic brand uplift plan to elevate GS1HK image, to articulate GS1 HK brand value in a consistent, accurate and professional manner through different communication channels.
Oversee the marketing communication function by giving guidance and supervision to subordinates to achieve the department’s objectives and tasks.
Develop and implement MARCOM plans and programmes to promote the branding, products and services of the GS1HK.
Develop and execute corporate communications, executive speech writing and marketing communications to build the organization's brand and create a strong, trusted image.
Manage corporate web-site content and publications including newsletters, annual report and product brochures.
Initiate and implement media relations plans and programmes including media briefings, pitching one-on-one media interview for senior management, press release and articles placement to ensure the GS1HK’s image is represented positively and accurately to the media, target customers and the industry.
Ensure branding and guidelines are compliant with global direction;
Maintain a rigorous and consistent approach to branding, messaging, content, quality as well as general look and feel throughout all communications; Coordinate for branding perception survey.
Conduct research of policy initiatives and cultivate the relevance of GS1 standards and solutions strategic value to HK industries;
Develop whitepaper, presentation deck and other communication materials precisely and concisely, facilitating ease of creating dialogue with government officials, business leaders of industries, associations and media.
Lead the messaging, media communications and collaterals for anchor events (ie. Food Safety Forum, GS1 Hong Kong Summit and Annual Membership Dinner) as platforms to reinforce GS1HK’s branding and lead generation.
Degree or above in language and Communication, journalism or translation;
5+ years of experience in corporate communications, public relations, or related fields, with a focus on executive speechwriting.
Experience in policy analysis, advocacy, or government relations
Strong analytical and research skills
Proven track record of crafting high-quality speeches and presentations for C-suite executives.
Strong project management skills and capable to work under pressure and meet tight deadlines while maintaining attention to detail.
Strong sense of responsibility, forward-thinking, detailed-minded and sound judgement;
Good media and social connections;
Excellent command of written and spoken English and Chinese;
Excellent communication, interpersonal skills and marketing sense;
Highly motivated person with creative thinking and flair.
More experience will be considered as Senior Manager
GS1 is a global, neutral, not-for-profit standards organization. GS1 believes in the power of standards to transform the way we work and live.
Supporting 8,000 corporate members in HK, GS1HK’s mission is to enable Hong Kong enterprises to improve the efficiency, safety, and visibility of supply chains across multiple sectors, and facilitates trade through the provision of global standards and a full spectrum of standards-based solutions and services.