Manager - Channel Analytics & Insights

Hawley and Hazel Asia Investment Company Limited; Hong Kong; On-site; HKD 550,000 - 900,000; Full time

Job summary

Hawley and Hazel Asia Investment Company Limited in Hong Kong seeks an experienced data analytics professional to build a unified sales performance framework for China brick-and-mortar.

You will synthesize multi-source data (SAP, POS, NielsenIQ) into actionable insights, support frontline planning, and collaborate with IT to automate pipelines while ensuring data quality.

The role requires 8+ years of FMCG analytics experience, fluent Mandarin, and strong Excel and scripting skills.

Qualifications

• 8+ years of data analytics experience in FMCG/commercial context.
• Deep understanding of China FMCG brick & mortar channels and sales operations is required.
• Proven ability to combine syndicated data (e.g., NielsenIQ) with internal data (SAP, POS) to drive trade efficiency.
• Advanced Excel skills (Power Pivot/Power Query); basic scripting capabilities (SQL, Python, or VBA) or AI-assisted coding skills to automate data handling tasks.
• Strong communication skills, with the ability to explain technical data logic clearly to business stakeholders.

Responsibilities

• Build and maintain a unified brick‑and‑mortar sales analysis framework by integrating SAP sell‑in, DMS sell‑out, store POS, and NielsenIQ retail audit data as the business performance single source of truth.
• Track and analyze category and channel dynamics, market share shifts, brand growth drivers, and competitor moves to identify business trends and white‑space growth opportunities.
• Uncover growth opportunities by diagnosing market share shifts and successful execution tactics of key competitors.
• Diagnose channel-specific core sales drivers e.g. pricing, promotional depth, assortment health, distribution gains/losses, speed-to-shelf performance for NPDs, to inform timely actions across regions and store tiers.
• Synthesize multi-source data into clear business stories and presentations to support commercial decision‑making and performance reviews.
• Partner directly with sales team leaders to convert complex analytics into execution checklists, e.g. core SKU must‑sell lists, competitive product mapping, and targeted promotion and display tactics, and foster a data‑driven execution culture.
• Data Infrastructure & Process Automation: Streamline manual reporting workflows and leverage AI-assisted analytics to improve speed-to-insight and operational efficiency.
• Lead commercial logic alignment with IT to build automated data pipelines and end-to-end integration across systems, e.g. SAP, POS.

Skills

Data analytics

SAP

POS

NielsenIQ

SQL

Python

Excel

Power Pivot/Power Query

VBA

Education

Bachelor’s degree in Business, Statistics, Mathematics, Computer Science, or related field

Tools

SAP

POS

NielsenIQ

DMS

Job description

This role is responsible for building the single source of truth for our China brick‑and‑mortar business by integrating and harmonizing multiple internal and external datasets. By transforming complex channel intelligence and translating it into clear, actionable sales performance insights, you will empower the sales team to execute with precision and drive business growth. While centered on China, this position will also provide ad-hoc analytics support for our regional hub covering Greater China and Southeast Asia markets.

Commercial Performance & Market Diagnostics

Build and maintain a unified brick‑and‑mortar sales analysis framework by integrating SAP sell-in, DMS sell-out, store POS, and NielsenIQ retail audit data as the business performance single source of truth.

Track and analyze category and channel dynamics, market share shifts, brand growth drivers, and competitor moves to identify business trends and white-space growth opportunities.

Uncover growth opportunities by diagnosing market share shifts and successful execution tactics of key competitors.

Diagnose channel-specific core sales drivers e.g. pricing, promotional depth, assortment health, distribution gains/losses, speed-to-shelf performance for NPDs, to inform timely actions across regions and store tiers.

Frontline Sales Empowerment & Planning Support

Synthesize multi-source data into clear business stories and presentations to support commercial decision-making and performance reviews.

Partner directly with sales team leaders to convert complex analytics into execution checklists, e.g. core SKU must-sell lists, competitive product mapping, and targeted promotion and display tactics, and foster a data-driven execution culture.

Data Infrastructure & Process Automation

Streamline manual reporting workflows and leverage AI-assisted analytics to improve speed-to-insight and operational efficiency.

Lead commercial logic alignment with IT to build automated data pipelines and end-to-end integration across systems, e.g. SAP, POS.

Manage operational relationships with external data vendors (e.g., NielsenIQ) to ensure data quality, coverage, and alignment with business requirements.

Qualifications & Requirements

8+ years of data analytics experience with a solid understanding of core FMCG commercial concepts (price elasticity, trade promotion, assortment, distribution metrics, and category management).

Deep understanding of China FMCG brick & mortar channels and sales operations is required.

Proven ability to combine syndicated data (e.g., NielsenIQ) with internal data (SAP, POS) to drive trade efficiency and frontline execution.

Advanced Excel skills (e.g., Power Pivot / Power Query); basic scripting capabilities (e.g., SQL, Python, or VBA) or AI-assisted coding skills to automate data handling tasks are a strong plus.

Strong communication skills, with the ability to explain technical data logic clearly to business stakeholders across levels and translate business requirements effectively.

Bachelor’s degree in Business, Statistics, Mathematics, Computer Science, or a related field.

Professional-level proficiency in written Chinese and fluency in Mandarin are required.

We offer competitive remuneration package and career development opportunity to the right candidate.