[Hong Kong] (Senior) Product Manager

Santen; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Santen Hong Kong is seeking a Senior Product Manager to drive strategic marketing for our ophthalmic portfolio in Hong Kong and Macau. Based in Hong Kong, you will lead product lifecycle management, launches, multi‑channel campaigns, and cross‑functional collaboration to grow sales, market share and brand presence.

You will forecast, budget, analyze markets, and engage healthcare professionals. Fluent in English and Chinese with strong communication and presentation skills is essential for

Qualifications

• Bachelor's degree or above in Life Sciences, Pharmacy, Marketing, Business, or related field.
• Minimum 5 years of healthcare/pharmaceutical marketing experience; 9+ years preferred.
• Experience in ophthalmology and/or eye-care products is advantageous.
• Proven track record in product launches, brand management, and lifecycle management.
• Strong leadership, project management, and stakeholder management skills.
• Excellent analytical, strategic thinking, communication, and presentation abilities.
• Fluent in English and Chinese (Cantonese and Mandarin preferred).
• Proficient with Microsoft Office tools, especially PowerPoint and Excel.

Responsibilities

• Develop and execute marketing strategies and annual brand plans to drive sales growth, market share, and brand equity for the assigned product portfolio across Hong Kong and Macau.
• Lead product lifecycle management, including product positioning, pricing, promotional activities, portfolio optimization, and successful new product launches.
• Identify and evaluate market opportunities, customer insights, and competitive dynamics to support business growth, portfolio expansion, and future pipeline planning.
• Plan and implement multi-channel marketing initiatives, including HCP engagement programs, medical conferences, promotional campaigns, trade marketing activities, and Macau market support.
• Collaborate closely with Sales, Medical, Regulatory, Supply Chain, distributors, and regional stakeholders to ensure effective execution of marketing strategies and business objectives.
• Drive financial performance by managing sales forecasts, inventory planning, A&P budgets, and product profitability while ensuring responsible resource allocation.
• Develop sales support materials, promotional tools, and product training programs to enhance field force effectiveness and customer engagement.
• Explore and support cross-border business opportunities, including partnerships and initiatives between Hong Kong and Mainland China, while contributing to overall organizational success through cross-functional teamwork.

Skills

Healthcare marketing experience

Ophthalmology experience

Product launches

Brand management

Leadership

Project management

Stakeholder management

Analytical thinking

Strategic thinking

Communication skills

Presentation skills

English

Chinese (Cantonese)

Mandarin

MS Office

PowerPoint

Excel

Word

Outlook

Adaptability

Willingness to travel

Education

Bachelor's degree or above

Tools

PowerPoint

Excel

Word

Outlook

Job description

Santen is a specialized company with a proud 130-year heritagefocused exclusively on eye health.As a Japan-originated, global company with our footprint in over 60 countries and regions, our mission is to provide essential and significant value to patients and society through our products and services created from our expertise in ophthalmology and from the patient’s perspective.

Santen Hong Kong drives this mission locally, focusing on the sales, marketing, and distribution of our innovative ophthalmic portfolio to address the significant and growing need for high-quality eye care across Hong Kong and Macau. We are committed to developing the local ophthalmic ecosystem through partnerships and educational support for medical professionals.

As Santen Hong Kong continues to grow and expand its business, we are looking for a talented individual to join us as a (Senior)Product Manager.

Bases in Hong Kong, the (Senior) Product Manager is responsible for developing and executing strategic marketing initiatives to maximize sales growth, market share, and brand presence for Santen’s assigned product portfolio in Hong Kong and Macau. The role leads product lifecycle management, including new product launches, portfolio expansion, multi-channel marketing, and trade channel development, while collaborating cross-functionally to deliver business objectives. The Product Manager also drives financial performance through effective forecasting, budget management, and market analysis, ensuring sustainable growth and strong customer engagement among healthcare professionals and key stakeholders.

Job Description

What you will do

• Develop and execute marketing strategies and annual brand plans to drive sales growth, market share, and brand equity for the assigned product portfolio across Hong Kong and Macau.
• Lead product lifecycle management, including product positioning, pricing, promotional activities, portfolio optimization, and successful new product launches.
• Identify and evaluate market opportunities, customer insights, and competitive dynamics to support business growth, portfolio expansion, and future pipeline planning.
• Plan and implement multi-channel marketing initiatives, including HCP engagement programs, medical conferences, promotional campaigns, trade marketing activities, and Macau market support.
• Collaborate closely with Sales, Medical, Regulatory, Supply Chain, distributors, and regional stakeholders to ensure effective execution of marketing strategies and business objectives.
• Drive financial performance by managing sales forecasts, inventory planning, A&P budgets, and product profitability while ensuring responsible resource allocation.
• Develop sales support materials, promotional tools, and product training programs to enhance field force effectiveness and customer engagement.
• Explore and support cross-border business opportunities, including partnerships and initiatives between Hong Kong and Mainland China, while contributing to overall organizational success through cross-functional teamwork.

Qualifications

What you will bring to the role

• Bachelor's degree or above, preferably in Life Sciences, Pharmacy, Marketing, Business, or other related disciplines.
• Minimum 5 years of healthcare/pharmaceutical marketing experience; candidates with 9+ years of combined healthcare sales and marketing experience will be highly preferred.
• Experience in ophthalmology and/or eye-care products is an advantage; a strong scientific or academic background is highly desirable.
• Proven experience in product launches, brand management, and product lifecycle management within the pharmaceutical or healthcare industry is a plus.
• Strong leadership, project management, and stakeholder management skills with a demonstrated ability to drive results in a fast-paced environment.
• Excellent analytical, strategic thinking, communication, and presentation skills, with the ability to translate market insights into actionable business plans.
• Fluent in written and spoken English and Chinese (Cantonese and Mandarin proficiency preferred); proficient in Microsoft Office applications, particularly PowerPoint, Excel, Word, and Outlook.
• Self-motivated, resilient, and able to work effectively under pressure, with flexibility to undertake occasional travel; appointment level will be determined based on experience (Product Manager or Senior Product Manager).

Additional Information

Grow your career at Santen

A career at Santen is an opportunity to make a difference. We aspire to contribute to the realization of “Happiness with Vision” by providing eye health products and services to patients, consumers, and medical professionals around the world. Guided by our CORE PRINCIPLE, “Tenki ni sanyo suru”, Santen is engaged in the global research & development, manufacturing, and sales and marketing of pharmaceutical products in opthlamology. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.