Growth-Oriented Digital Marketing Manager

Aqua Restaurant Group; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

Birthday leave

Employee discount across outlets

On-job training

Medical insurance

Job summary

Aqua Restaurant Group is seeking a Marketing Manager to plan and execute integrated campaigns across digital channels, including social media, SEM, SEO, PPC, and display. You will manage paid media budgets, optimize performance, and deliver insights using analytics tools.

Responsibilities include website optimization, SEO, content strategy, and CRM-driven lifecycle marketing. You will lead social content, influencer collaborations, and loyalty initiatives, collaborating with Brand Managers on

Qualifications

• Degree in Marketing, Communications, Digital Marketing or related discipline.
• Minimum 4 years of digital marketing experience, preferably in hospitality or multi-brand settings.
• Strong written and spoken English and Chinese.
• Proven experience in digital performance marketing, CRM, and content strategy.
• Proficiency in Adobe Creative Suite; photography and basic video editing is a plus.
• Familiarity with analytics tools, CRM systems, and marketing automation platforms.
• Strong communication, presentation and stakeholder management.
• Self-motivated, detail-oriented, and able to work independently in a fast-paced environment.

Responsibilities

• Plan and execute integrated marketing campaigns across digital channels (social, SEM, SEO, PPC, display).
• Manage paid media strategy, budget allocation, optimization, A/B testing, and performance tracking.
• Monitor campaign performance with analytics tools and deliver actionable insights.
• Identify digital trends and technologies to keep the brand competitive.
• Oversee website management, UX improvements, and conversion rate optimization.
• Lead SEO strategy including technical audits and content improvements.
• Develop and implement social media strategies and content calendars.
• Manage CRM platforms, eDM campaigns, and lifecycle marketing.
• Build influencer partnerships and digital activations.
• Collaborate with Brand Managers on campaigns for new openings and promotions.
• Budgeting and reporting to ensure ROI across channels.

Skills

Digital marketing

CRM

Content strategy

SEO

Analytics tools

English & Chinese

Education

Bachelor's degree in Marketing/Related

Tools

Adobe Creative Suite

Marketing automation platforms

Job description

Aqua Restaurant Group is seeking a Marketing Manager to plan and execute integrated campaigns across digital channels, including social media, SEM, SEO, PPC, and display. You will manage paid media budgets, optimize performance, and deliver insights using analytics tools.

Responsibilities include website optimization, SEO, content strategy, and CRM-driven lifecycle marketing. You will lead social content, influencer collaborations, and loyalty initiatives, collaborating with Brand Managers on