Global SEO & GEO Lead: AI-Driven Search Strategy

The Executive Centre; Hong Kong; Sur place; HKD 900 000 - 1 200 000; Plein temps

Résumé du poste

The Executive Centre is seeking a senior SEO & GEO Lead to own TEC's organic and AI-driven search presence across global English-language markets, including Hong Kong, SEA, India, Middle East and Australia. This role reports to senior stakeholders and collaborates with Content and Performance Marketing teams to set search direction and drive performance.

You will lead GEO programme development, optimise content for AI platforms, and deliver monthly and quarterly performance reports, with minimal

Qualifications

• 4 to 6 years' experience in SEO, with a proven track record of independently owning and growing organic search performance across multiple markets.
• Demonstrated experience with GEO or AI search optimisation, including familiarity with how platforms such as ChatGPT, Perplexity, and Google AI Overviews surface and cite content.
• Hands-on proficiency with Google Search Console, GA4, and at least one major SEO platform (SEMrush, Ahrefs, or equivalent).
• Strong command of technical SEO: schema markup, crawl management, site architecture, and Core Web Vitals.
• Proven ability to brief, evaluate, and sharpen content to a high editorial standard in English.
• Analytical and commercially minded, with the ability to translate complex data into clear priorities and business impact.
• Experience managing multi-market or international SEO programmes, ideally across Asia Pacific or the Middle East.
• Highly self-directed: comfortable setting the agenda, executing without close supervision, and managing multiple workstreams simultaneously.

Responsabilités

• Own and execute TEC's global SEO strategy across English-language markets, covering on-page, off-page, and technical disciplines
• Lead keyword strategy and search intent mapping, identifying content gaps and commercial opportunities across priority markets and products
• Drive technical SEO health across TEC's website: crawlability, site architecture, schema markup, Core Web Vitals, and internal linking. Coordinating with product and development teams as needed
• Oversee and optimise Google Business Profiles across all English-language markets in line with TEC's naming conventions, content standards, and local search best practices
• Build and execute a structured link acquisition and digital PR programme to grow domain authority and citation volume
• Lead TEC's GEO programme, ensuring TEC content is structured, authoritative, and positioned to be cited by AI search platforms including ChatGPT, Perplexity, Google AI Overviews, and others
• Develop and test GEO-specific content formats, prompts, and structured data approaches to improve TEC's AI presence and recommendation rate
• Monitor TEC's visibility across AI platforms, track competitor positioning, and adapt strategy in response to platform changes
• Stay ahead of developments in AI search and generative retrieval, translating emerging signals into timely, actionable recommendations for the business
• Brief and collaborate with the Content team to produce SEO- and GEO-optimised editorial, centre pages, and product copy across TEC's English-language markets
• Partner with Regional Marketing Managers to align search priorities with local campaign activity and market-specific opportunities
• Deliver clear, commercially grounded performance reporting (monthly and quarterly) and communicate findings to senior stakeholders without requiring translation.

Description du poste

The Executive Centre is seeking a senior SEO & GEO Lead to own TEC's organic and AI-driven search presence across global English-language markets, including Hong Kong, SEA, India, Middle East and Australia. This role reports to senior stakeholders and collaborates with Content and Performance Marketing teams to set search direction and drive performance.

You will lead GEO programme development, optimise content for AI platforms, and deliver monthly and quarterly performance reports, with minimal