Brand Manager, Fintech & AI Growth

Longbridge HongKong; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Longbridge HongKong is seeking a Brand Manager to own the brand governance across markets, ensuring every touchpoint—from paid ads to flagship events—reflects a consistent and high-quality brand. The role collaborates with Product, User Growth, Design, Corporate Affairs and the Group Content Hub, managing multiple projects with a quick decision-making mindset.

The position requires at least 5 years in brand management or related marketing fields in fintech or tech, with strong English and

Qualifications

• 5+ years in brand management, integrated marketing or product marketing in fintech or tech.
• Understanding of financial markets and regulated category branding.
• Strong brand judgment with ability to guide growth teams under deadlines.
• Experience managing agencies, production vendors and partners.
• Excellent English and Chinese communication and copywriting; Cantonese an advantage for HK.
• Organised and detail-oriented with ability to lead multiple projects.
• Experience marketing AI or AI-enabled products is a plus.

Responsibilities

• Maintain and evolve the brand identity across all brands and touchpoints.
• Run the brand governance process to ensure consistency.
• Lead brand campaigns across owned, earned and paid channels.
• Translate AI capabilities and product launches into compelling brand stories in English and Chinese.
• Review and approve co-branded assets with partners and sponsors.
• Provide brand production support for flagship events and launches.
• Manage agencies, production vendors and brand research partners.
• Own brand health reporting, share of voice and sentiment metrics.

Skills

Brand management

Integrated marketing

Product marketing

Fintech/financial services

AI / technology marketing

Campaigns end-to-end

English & Chinese communication

Copywriting

Agencies & vendors management

Tools

Brand tracking tools

Media monitoring tools

Job description

Longbridge HongKong is seeking a Brand Manager to own the brand governance across markets, ensuring every touchpoint—from paid ads to flagship events—reflects a consistent and high-quality brand. The role collaborates with Product, User Growth, Design, Corporate Affairs and the Group Content Hub, managing multiple projects with a quick decision-making mindset.

The position requires at least 5 years in brand management or related marketing fields in fintech or tech, with strong English and