AI-Driven Brand Marketing Specialist

Longbridge HongKong; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Longbridge HongKong is seeking a Brand Marketing Specialist to shape how the company is perceived across markets, leading brand campaigns, product storytelling and integrated marketing that connects AI-powered investment products with investors, media and partners.

This hands-on role blends strategic thinking with execution, requiring collaboration across Product, Growth and Design, and the ability to manage multiple projects with a high standard of quality.

Qualifications

• 3-5 years' experience in branding, integrated marketing or product marketing.
• Experience in fintech, brokerage, financial services, AI or technology industries.
• Strong English and Chinese communication and copywriting skills.
• Able to manage multiple projects independently with minimal supervision.
• Excellent brand and visual judgment.

Responsibilities

• Maintain and evolve Longbridge's brand identity across markets and channels.
• Plan and execute integrated marketing campaigns across owned, earned and paid channels.
• Translate AI capabilities and product launches into compelling brand stories.
• Coordinate end-to-end brand execution for events and partnerships.
• Monitor campaign performance and present insights for future campaigns.

Skills

Brand management

Integrated marketing

Content storytelling

Campaign planning

Vendor management

Job description

Longbridge HongKong is seeking a Brand Marketing Specialist to shape how the company is perceived across markets, leading brand campaigns, product storytelling and integrated marketing that connects AI-powered investment products with investors, media and partners.

This hands-on role blends strategic thinking with execution, requiring collaboration across Product, Growth and Design, and the ability to manage multiple projects with a high standard of quality.