Global & APAC Marketing & Communications Lead

Bape Hong Kong Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

BAPE HONG KONG LIMITED is seeking a Senior Brand Marketing professional to develop and implement annual and seasonal brand events and thematic programs that align with business goals and brand KPIs. You will collaborate with the Communications team to craft compelling brand stories across print and digital channels to generate public interest and local relevance.

In this role, you will oversee brand marketing projects, partnerships, and cross-market campaigns, manage media assets, support

Qualifications

• Bachelor degree in Communications / Business Administration / Marketing or related disciplines.
• At least 6 years in brand marketing or agency experience for China and Hong Kong Markets, with 2-3 years at supervisory level.
• Oversee marketing activities in China, Hong Kong, Taiwan, US & Japan markets.
• Creative and strategic minded with strong media network & connections.
• Strong writing skills in editorial & marketing materials with media angle & insight.
• Presentable, organized and able to juggle multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement annual and seasonal brand marketing events and thematic programs to support business goals & brand KPIs.
• Work with Communications team to develop brand stories for media and external channels in print and digital formats.
• Execute brand marketing projects to achieve sales results, including member events, joint promotions, and crossover campaigns.
• Liaise with potential collaborations for new partnership opportunities and engagement campaigns.
• Oversee coordination and approval of all media advertising assets including digital, print and outdoor.
• Support the execution of various digital marketing initiatives and end-to-end logistics (eDM, SMS, copywriting, social media).
• Ensure compliance of marketing materials and proper implementation of retail experience.
• Manage overall marketing launch calendar and budgets.
• Analyze new launch and post-campaign performance to measure ROI for improvements and KPI tracking.

Skills

Brand marketing

Team leadership

Editorial writing

Media relations

Project management

Multilingual communications

Education

Bachelor's degree

Job description

BAPE HONG KONG LIMITED is seeking a Senior Brand Marketing professional to develop and implement annual and seasonal brand events and thematic programs that align with business goals and brand KPIs. You will collaborate with the Communications team to craft compelling brand stories across print and digital channels to generate public interest and local relevance.

In this role, you will oversee brand marketing projects, partnerships, and cross-market campaigns, manage media assets, support