Assistant Marketing & Communications Manager

Bape Hong Kong Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

BAPE HONG KONG LIMITED is seeking a Senior Brand Marketing professional to develop and implement annual and seasonal brand events and thematic programs that align with business goals and brand KPIs. You will collaborate with the Communications team to craft compelling brand stories across print and digital channels to generate public interest and local relevance.

In this role, you will oversee brand marketing projects, partnerships, and cross-market campaigns, manage media assets, support

Qualifications

• Bachelor degree in Communications / Business Administration / Marketing or related disciplines.
• At least 6 years in brand marketing or agency experience for China and Hong Kong Markets, with 2-3 years at supervisory level.
• Oversee marketing activities in China, Hong Kong, Taiwan, US & Japan markets.
• Creative and strategic minded with strong media network & connections.
• Strong writing skills in editorial & marketing materials with media angle & insight.
• Presentable, organized and able to juggle multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement annual and seasonal brand marketing events and thematic programs to support business goals & brand KPIs.
• Work with Communications team to develop brand stories for media and external channels in print and digital formats.
• Execute brand marketing projects to achieve sales results, including member events, joint promotions, and crossover campaigns.
• Liaise with potential collaborations for new partnership opportunities and engagement campaigns.
• Oversee coordination and approval of all media advertising assets including digital, print and outdoor.
• Support the execution of various digital marketing initiatives and end-to-end logistics (eDM, SMS, copywriting, social media).
• Ensure compliance of marketing materials and proper implementation of retail experience.
• Manage overall marketing launch calendar and budgets.
• Analyze new launch and post-campaign performance to measure ROI for improvements and KPI tracking.

Skills

Brand marketing

Team leadership

Editorial writing

Media relations

Project management

Multilingual communications

Education

Bachelor's degree

Job description

Develop and implement annual and seasonal brand marketing events and thematic programs to support business goals & brand KPIs

Work with Communications team to develop interesting brand stories for communicating with media and external communication channels in the print and digital world to generate public interest and local relevance

Execute brand marketing projects to achieve sales results, including member events, joint promotions, and crossover campaigns

Liaise with potential collaboration for new partnership opportunities development and engagement campaigns

Oversee coordination and approval of all media advertising assets including digital, print and outdoor

Support the execution of various digital marketing initiatives and end-to end logistics including eDM, SMS, copywriting, social media content management, interactive online campaign development, etc.

Ensure compliance of marketing materials (artwork, imagery, digital, point of sales materials) and proper implementation of retail experience

Manage overall marketing launch calendar and budgets

Analyze new launch and post-campaign performance to deliver both quantitative and qualitative feedback to measure ROI for future enhancements and KPI tracking

Experience / Qualification Requirements

Bachelor degree in Communications / Business Administration / Marketing or related disciplines

Possess at least 6 years’ inbrand marketing or agencies experience for China and Hong Kong Markets, with 2-3 years at supervisory level of small team

Highly motivated individualto oversee marketing activities in China, Hong Kong, Taiwan, US & Japan markets.

Creative and strategic minded

With strong media network & connections

Strong writing skill in editorial & marketing materials with media angle & insight

Presentable, flexible, highly organized with the ability to juggle multiple priorities and work in a fast paced environment

Genuine interest in fashion is definitely an added advantage, and continually up on news and happenings in the industry

Good command of written and spoken English, Cantonese & Mandarin

Competitive remuneration and benefit package will be offered to the right candidate.

Situated in the heart of Tokyo, A BATHING APE®（BAPE®）is one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand's establishment in 1993, it has remained as a symbol of street fashion for 33 years. Thus far, it has produced iconic design items such as "APE HEAD", "BAPE® CAMO", "BAPE STA™", "SHARK HOODIE" and "BABY MILO®" etc. It has now expanded into Mens, Ladies and Kids line and is carried throughout stores in Japan and also sold in US (USAPE LLC), UK, China and various Asian countries. It has also created successful collaborations with established International brands and reputable artists.

Situated in the heart of Tokyo, A BATHING APE®（BAPE®）is one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand's establishment in 1993, it has remained as a symbol of street fashion for 33 years. Thus far, it has produced iconic design items such as "APE HEAD", "BAPE® CAMO", "BAPE STA™", "SHARK HOODIE" and "BABY MILO®" etc. It has now expanded into Mens, Ladies and Kids line and is carried throughout stores in Japan and also sold in US (USAPE LLC), UK, China and various Asian countries. It has also created successful collaborations with established International brands and reputable artists.