Financial Media Campaign Lead | On-Camera PM

PressLogic Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

PressLogic Limited in Hong Kong seeks a dynamic media and campaigns lead who will host interviews with financial executives and translate client briefs into cross-platform campaigns. You will drive opportunities with senior decision-makers and support sales with compelling storytelling across BusinessFocus, MarketFocus, and related brands.

This role is roughly 70% project management and 30% on-camera work; you will use AI tools, coordinate editorial and design, and report results to enable

Qualifications

• 3+ years in financial media, FI marketing or communications, an agency, or project or account management in financial services.
• Real financial market knowledge: equities, ETFs, structured products and macro.
• You have run a project or campaign end to end, with multiple stakeholders and a deadline.
• You are comfortable on camera, or keen to build that skill; a showreel is a plus but not required.
• You already use AI tools in your daily work, and you look for answers yourself before asking.

Responsibilities

• Host interviews and content series with C-suite executives, fund managers and economists; start commercial conversations with sales.
• Turn client briefs into campaigns across platforms (BusinessFocus, MarketFocus, etc.) with data support from MediaLens and AI content.
• Manage timelines, client approvals, and compliance sign-off; coordinate editorial, video and design; report results for renewals.
• Explain complex financial products accurately for professionals and clearly for the public.
• Aim for measurable outcomes such as opening new fund houses or expanding deal pipelines.

Skills

Financial media experience

On-camera / communications

Project/campaign management

Bilingual Cantonese/English

AI tool usage

Tools

AI tools

Job description

PressLogic Limited in Hong Kong seeks a dynamic media and campaigns lead who will host interviews with financial executives and translate client briefs into cross-platform campaigns. You will drive opportunities with senior decision-makers and support sales with compelling storytelling across BusinessFocus, MarketFocus, and related brands.

This role is roughly 70% project management and 30% on-camera work; you will use AI tools, coordinate editorial and design, and report results to enable