Entry-level communications specialist

Canonical Group Ltd; Hongkong; Hybrid; HKD 275,000 - 431,000; Full time

Benefits offered by this job

Fully remote working environment

Learning and development budget 2,000–

Annual compensation review

Recognition rewards

Annual holiday leave

Employee Assistance Programme

Opportunity to travel to sprints

Priority Pass for travel and upgrades

Job summary

Canonical is seeking an entry-level communications specialist to join our remote-friendly team. You’ll manage social media content, run campaigns and analyse results to grow our B2B audience across LinkedIn, YouTube, Twitter, and more.

Based in the EMEA region, you’ll collaborate with a global communications team to tell Ubuntu and open source stories, test new formats, and measure impact while embracing ownership and learning.

Qualifications

• Experience managing social media platforms for tech brands.
• Hands-on knowledge of social media management tools and web analytics.
• Proficiency with multiple platforms (LinkedIn, YouTube, Twitter, Facebook, Instagram, Reddit).
• Analytical mindset with ability to tailor content per platform and objective.
• Experience with educational content funnels and video as a core asset.
• Strong interpersonal skills across cross-functional teams.
• Excellent written and verbal communication; strong content marketing.
• Ability to prioritise and meet deadlines while maintaining quality.
• Willingness to travel up to 4 times per year.

Responsibilities

• Create, schedule and publish content across social channels.
• Deliver analysis and reporting on metrics and campaign results.
• Grow Canonical’s social audiences and increase engagement.
• Craft messaging through copy and asset creation aligned with brand.
• Execute A/B and multivariate growth tests.
• Engage audiences and moderate communities.
• Raise awareness of integrated campaigns and product launches.
• Package product offerings and educational material creatively.

Skills

Social media management

LinkedIn

YouTube

Twitter

Facebook

Instagram

Reddit

Content marketing

Copywriting

Analytical mindset

Video marketing

Cross-functional collaboration

Campaign testing (A/B)

Tools

Social Media Management Tools

Web Analytics Tools

Job description

The role of a Entry-level communications specialist at Canonical

We’re on the look out for a brilliant B2B Social Media Marketing Manager to join our team and take our communications to the next level. Our social media provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers...

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands‑on, experiment, measure and use automation to make daily life easier.

This role sits in the communications team reporting to the director of communications.

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Create, schedule and publish content and campaigns across multiple social media channels
• Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
• Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
• Be responsible for executing A/B and multivariate growth tests
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
• Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

• Experience managing social media platforms for tech brands, part of a content team or marketing agency
• Hands‑on knowledge of social media management tools, an understanding of web analytics tools (social and web)
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Experience with educational content funnels, and using video as a core social media marketing asset
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross‑functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Willingness to travel up to 4 times a year for internal events

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote‑first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st‑century digital business.