Partner Marketing Manager

Canonical; Hongkong; Hybrid; HKD 706,000 - 1,177,000; Full time

Benefits offered by this job

Distributed work environment

Learning budget USD 2,000 per year

Annual compensation review

Maternity and paternity leave

Travel for team events

Job summary

Canonical is seeking a Partner Marketing Manager to develop strategic relationships with global partners and shape partner programs. The role covers joint go-to-market planning, campaigns, product launches, and education content with partners across AI, Kubernetes, and cloud offerings.

The candidate will act as a brand steward, transform open-source messaging into compelling stories, and drive ROI-focused partner initiatives.

Qualifications

• Experience in B2B marketing and with strategic corporate partners.
• Strong customer/partner relationship management skills.
• Proven analytical skills to assess ROI of programs.
• Excellent verbal and written communication abilities.

Responsibilities

• Build joint go-to-market plans with partners, from messaging to pipeline generation.
• Create and deliver integrated campaigns, product launches and webinars with partners.
• Package Canonical's offerings creatively for partner ecosystems (AI, Kubernetes, etc.).
• Grow Canonical's partner ecosystem by delivering partner value.
• Scale partner programs through ongoing activity development.

Skills

B2B marketing

Strategic partnerships

Relationship management

Analytics

Communication skills

Job description

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

The role of a Partner Marketing Manager at Canonical

Canonical is looking for a channel marketing manager who will be responsible for developing our strategic relationships with a set of global partners . Canonical partners with the leading companies in technology across public cloud (Amazon, Google, Microsoft, Oracle…), silicon (ARM, Intel, Qualcomm, Mediatek, Nvidia, Xilinx…), hardware vendors (Dell, HP, HPE, Lenovo). As our business increasingly depends on partners, the scope of our partnership grows every year (GSI, software vendors, IoT…). We are thus looking for an individual, who will not only drive successful marketing activities with our partners but also shape our partner programs.

Marketers at Canonical are brand stewards and demand creators.They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross‑functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.

This role reports to the Head of Partner Marketing.

Location: This role will be based remotely in the Americas region.

What your day will look like

• Build joint go-to-market plans with partners, from messaging to pipeline generation
• Create and deliver integrated campaigns, product launches, webinar series, industry announcements and core content in collaboration with partners.
• Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes...
• Continue to grow Canonical's partner ecosystem by delivering partner value
• Continue to develop Canonical's partner activities to scale our partner programs

What we are looking for in you

• Experience in B2B marketing and experience working with strategic corporate partners to develop co-marketing initiatives.
• Strong customer/partner relationship management skills.
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Willingness to roll up their sleeves.
• Exceptional verbal and written communication skills.

Nice-to-have skills

• Experience in enterprise software, SaaS or silicon preferred
• Track record of delivering strong results and innovation.
• Ability to work and thrive in a self‑starter, fast‑paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches
• Growth mindset - someone who is not afraid to think big and take on risk.

What we offer colleagues

We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognize outstanding performance. In addition to base pay, we offer a performance‑driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

• Distributed work environment with twice‑yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long‑haul company events

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer