Earn Institutional & Growth Lead

Binance; Hong Kong; Presencial; HKD 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work-from-home arrangement

Competitive salary and benefits

Descripción de la vacante

Binance is seeking an experienced Institutional Sales Lead for Binance Earn to drive asset growth with Banks, Institutions, Funds, and Wealth Managers across Asia. You will source prospects, negotiate terms, and manage a high-impact pipeline while coordinating with Product, Marketing, Compliance, and Operations.

The role requires 5-6 years of experience in institutional sales, team leadership, and a strong product mindset. Fluency in English and Mandarin is required; Asia time zone preferred.

Formación

• 5-6 years of institutional sales experience with drive on AUM/TVL/Revenue.
• Experience managing a team and leading cross-functional initiatives.
• Strong product/business owner mindset for multi-BU / multi-product deals.
• Deep understanding of Earn products and wealth management.
• Bachelor’s degree in Business/Finance/Economics; MBA/CFA/CAIA preferred.
• Bilingual English and Mandarin; Asia time zone (UTC+8) locality.

Responsabilidades

• Develop and expand institutional relationships to secure asset allocation into Binance Earn.
• Source and convert institutional prospects into TVL/AUM through outreach and partnerships.
• Lead cross-functional collaboration with Product, Marketing, Compliance, and Operations.
• Manage DRP/POC for Earn growth initiatives and partners.
• Drive growth in TVL/AUM and revenue through GTM efforts.
• Lead institutional marketing campaigns, workshops, and webinars.

Conocimientos

Institutional sales

Team leadership

Business development

Cross-functional collaboration

KPI-driven

Client relationship management

Bilingual English & Mandarin

Educación

Bachelor's degree in Business/Finance/Economics

MBA/CFA/CAIA preferred

Descripción del empleo

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Develop and enhance Binance Earn’s existing relationships with Banks, Institutions, Funds, Trading Firms, Market Makers, Family Office, Wealth Managers etc. to secure asset allocation & commitment into Binance Earn Products

• Proactively source, qualify, and convert institutional prospects into committed TVL/AUM allocations through direct outreach, conferences, referrals, and strategic partnerships

• Develop and maintain a robust pipeline of qualified institutional leads and convert these into active users through strategic outreach and partnerships.

• Negotiate commercial terms and agreements with institutional clients and strategic partners.

• Partner closely with the VIP team & Internal BD team to identify new business opportunities, align strategies, maximize client outreach and expand client base.

• Work with the VIP team & Internal BD team to manage relationships with institutional clients, including family offices, asset managers, and high-net-worth entities, to understand their needs and present tailored Earn solutions.

• Be the DRP (Direct Responsible Person) or POC (Point of Contact) for institutional Earn growth initiatives and major institutional Earn partners.

• Plan, enhance & build institutional Earn product features and benefits within the Binance Earn suite.

• Research and develop new Institutional-level Earn & wealth management products, designed specifically for Institutional/HNW/VIP Clients.

• Drive measurable institutional growth in TVL/AUM, client onboarding and revenue growth for Binance Earn products by combining product development, business development and go-to-market efforts.

• Lead and collaborate closely with cross-functional teams such as Product, Marketing, Compliance, and Operations teams to deliver product initiatives and enhancements, ensure regulatory alignment, and deliver seamless client experiences.

• Lead institutional marketing campaigns, workshops, and webinars to educate clients on Earn products and yield strategies.

• Identify market trends and customer pain points; provide actionable feedback to product teams to enhance Binance Earn offerings.

• Monitor KPIs such as TVL/AUM Growth & client onboarding metrics, prepare reports, and track the impact of growth initiatives to continuously improve performance.

• Stay updated on industry developments, competitor products, and regulatory landscape to proactively address risks and seize opportunities.

Requirement

• 5-6 years of experience in Institutional Sales, Growth & Products with experience driving commercial metrics (e.g. AUM / TVL / Revenue);

• Experience managing a team or leading a team, with the ability to provide direction across Institutional, Growth/Marketing and cross-functional initiatives

• Strong product / business owner mindset - experienced and able to handle complex multi-BU / multi-product deals and understand commercials, industry trends & leverage opportunities.

• Deep understanding of underlying operating logic of Earn products.

• Experience in team management, setting goals for BD team, and very KPI-and-result-oriented.

• Strong cross-team communication & stakeholder management

• Operations, Project or Product Management Experience at reputable fintech / crypto companies, preferably a CEX or Neobank or equiv. Large organization.

• Experience in Earn, wealth management, yield/staking, financial products, CEX or broader crypto/DeFi strongly preferred.

• Bachelor’s degree or higher in Business, Finance, Economics, or related fields. Advanced degrees or certifications (e.g., MBA, CFA, CAIA).

• Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders

• Based in Asia time zone, ideally UTC+8 (±2)

Why Binance

Shape the future with the world’s leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.