Distribution Strategy & Communications Lead

Manulife; Hong Kong; Hybrid; HKD 700,000 - 1,000,000; Full time

Job summary

Manulife's ambition is to become Hong Kong and Macau's number one customer choice. The Senior Manager / Associate Director, Business Management supports Distribution's strategy and business management agenda, focusing on communicating priorities, initiatives and change to internal teams and distribution channels.

The role reports to the Senior Director, Business Management, Distribution and collaborates with Distribution leadership and other functions.

Qualifications

• Excellent written and verbal communication for senior leaders to frontline teams.
• Strong storytelling and presentation skills for executive content.
• Structured problem-solving and analytical abilities to turn complex information into clear insights.
• Good business sense and understanding of the commercial drivers of insurance distribution.
• Experience supporting strategy execution, portfolio or PMO governance, or transformation programmes.
• Strong stakeholder management across functions and with senior leaders.
• Able to manage multiple priorities with strong attention to detail in a fast-changing environment.

Responsibilities

• Develop and execute the distribution internal communication plan on strategic priorities and progress.
• Drive communication of new initiatives, programmes and changes to distribution channels, with leaders to enable buy-in and adoption.
• Translate complex strategy, product, compensation and policy changes into frontline-ready key messages.
• Create clear and engaging content across formats, including leadership messages, briefing packs, FAQs, newsletters and town hall materials.
• Draft executive-level presentations, business updates and management reports for senior leadership.
• Coordinate communication timelines with initiative owners and other functions for consistency and timeliness.
• Gather feedback from distribution teams and track reach and effectiveness to refine the approach.
• Support governance of the distribution strategic initiative portfolio, tracking milestones and risks.
• Turn strategic direction into structured workplans, timelines and deliverables.
• Work with finance to track spend and forecasts.
• Build effective relationships with distribution channels and cross-functional teams.
• Provide structured insights and clear storytelling to leadership.
• Facilitate cross-functional collaboration to keep initiatives on track.

Skills

Excellent written and verbal comms

Storytelling and presentations

Structured problem-solving

Business sense (insurance distribution

Strategy execution experience

Stakeholder management

Multi-priority management

Education

Bachelor's degree in Business, Communications, Finance or related

Job description

Manulife's ambition is to become Hong Kong and Macau's number one customer choice. The Senior Manager / Associate Director, Business Management supports Distribution's strategy and business management agenda, focusing on communicating priorities, initiatives and change to internal teams and distribution channels.

The role reports to the Senior Director, Business Management, Distribution and collaborates with Distribution leadership and other functions.