Digital Designer & Copywriter: Campaign Visuals & Copy

South China Morning Post Publishers Ltd; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Job summary

The South China Morning Post Publishers Ltd in Hong Kong is seeking a designer with a way with words to shape our digital marketing visuals and concise copy. You'll sit in the product design team, working with marketing, subscription, product and editorial teams to deliver high-impact campaigns and brand projects.

You will predominantly focus on digital design, with occasional print work, and you'll leverage AI tools and familiar design software to create scalable templates while keeping clear,

Qualifications

• 3+ years in graphic or digital design, ideally in-house, at an agency or in a media company
• Portfolio showing strong digital marketing work
• Confident writing short-form marketing copy with examples
• Good eye for layout, typography and visual hierarchy
• Clear, punchy written English with tone and clickability
• Comfortable using AI tools in daily work with judgement on output quality
• Able to juggle several projects and turn work around quickly
• Knowledge of branding and print design basics

Responsibilities

• Digital design and asset creation (~65%): banners, EDMs, social posts, landing visuals and ads
• Design in-app prompts and paywall messaging, collaborate with product/engineering
• Build reusable templates and use AI for variations to scale
• Adapt creative for different platforms quickly and to a high standard
• Creative copywriting (~25%): write campaign copy, headlines, subject lines and captions
• Test variants and use results to improve next rounds
• Branding and print design (~10%): assist branding projects and adapt digital campaigns into print ads

Skills

Graphic design

Digital design

Copywriting

Figma

Adobe Creative Suite

AI tools

English writing

Project juggling

Typography

Tools

Figma

Adobe Creative Suite

Job description

The South China Morning Post Publishers Ltd in Hong Kong is seeking a designer with a way with words to shape our digital marketing visuals and concise copy. You'll sit in the product design team, working with marketing, subscription, product and editorial teams to deliver high-impact campaigns and brand projects.

You will predominantly focus on digital design, with occasional print work, and you'll leverage AI tools and familiar design software to create scalable templates while keeping clear,