CRM Associate

Casetagram Limited; Hong Kong; On-site; HKD 320,000 - 520,000; Full time

Job summary

CASETiFY is seeking a CRM Associate to support day-to-day CRM operations across web, app, and retail channels. You will manage customer data, execute campaigns, and build lifecycle automations to improve engagement and retention.

You'll analyze campaign performance, prepare dashboards, and collaborate with Marketing, Analytics, and Operations to optimize journeys. A Bachelor's degree and 2+ years in CRM are required, with knowledge of eDM, push, and SMS workflows.

Qualifications

• Bachelor’s degree in Business Analytics, Statistics, Social Science, Marketing or related discipline is required.
• 2+ years experience in CRM, retention or loyalty membership program management.
• Familiar with eDM, push notifications, in-app messages and SMS for campaigns and automated journeys.
• Experience in defining user segmentation and customer lifecycle management.
• Experience in working with country and cross-functional teams.
• Knowledge in SQL is an advantage.
• Experience with marketing automation tools such as Salesforce, Adobe, Insider, Braze or similar CDP.

Responsibilities

• Support the CRM Manager in executing customer lifecycle strategies across web, app, and retail channels.
• Set up and optimize always-on automated CRM journeys and campaigns (eDM, SMS, push, in-app).
• Manage CRM campaign calendars: audience segmentation, list building, QA testing, execution, and tracking.
• Maintain accurate customer data in the CRM platform and monitor data quality.
• Analyze campaign and customer behaviour data; prepare dashboards, reports, and presentations with actionable recommendations.
• Collaborate with Marketing, Sales, Country, Analytics, and Operations to deliver CRM initiatives and document processes.

Skills

CRM

Lifecycle management

Data analysis

SQL

Cross-functional teamwork

Marketing automation

Education

Bachelor's degree in related field

Tools

Salesforce

Adobe

Braze

Insider

Job description

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

The CRM Associate supports the day-to-day operation of CRM activities, including customer data management, campaign execution, lifecycle automation, reporting, and coordination with internal teams to improve customer engagement and system effectiveness.

Job Description

• Support the CRM Manager in executing customer lifecycle strategies to onboard, engage, upsell, encourage repeat purchases, and reduce churn across web, app, and retail channels.
• Set up, maintain, and optimize always-on automated CRM journeys and campaigns across eDM, SMS, app push notifications, in-app messages, and other owned communication channels.
• Manage CRM campaign calendars, including audience segmentation, list building, campaign setup, quality assurance testing, execution, and performance tracking.
• Maintain accurate customer data in the CRM platform, monitor data quality and workflow issues, and elevate system or data-related concerns where necessary.
• Analyse campaign and customer behaviour data to evaluate conversion, retention, and repeat-purchase performance; prepare dashboards, reports, and presentation materials with actionable recommendations.
• Collaborate with Marketing, Sales, Country, Analytics, and Operations teams to deliver CRM initiatives, improve customer journeys, and support ongoing process documentation and user training.

Requirement

• Bachelor’s degree in Business Analytics, Statistics, Social Science, Marketing or related discipline
• 2+ years experience in CRM, retention or loyalty membership program management
• Familiar with the execution of eDM, push notifications, in-app message and SMS, for both campaigns and automated journeys
• Experience in defining user segmentation and customer lifecycle management
• Experience in working with country and cross-functional teams
• Knowledge in SQL and database data structure is an advantage.
• Previous experiences with marketing automation tools would be preferred, such as Salesforce, Adobe, Insider, Braze or a comparable international CDP
• Experience in managing global membership program, omni channel business nature will be a big plus

CASETiFY is a renowned global lifestyle brand that specializes in providing customizable tech accessories. As industry leaders, we are dedicated to trend forecasting and ensuring the protection of what matters most to our customers. Our community platform is designed to foster creativity and self-expression, making us the go-to brand for personalized tech accessories.

Headquartered in Hong Kong, CASETiFY has a strong international presence with offices in Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, and more. Our team is comprised of individuals from over 30 different nationalities, reflecting our commitment to diversity and culture.