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Zero Finance Hong Kong Limited is seeking an Assistant Vice President / Lead - Brand Communications to shape strategic communications for the Hong Kong market, aligning with business objectives. You will build media relations, develop content strategies, and guide crisis communications while collaborating with global and local teams to deliver integrated campaigns across channels.
The role requires a bachelor’s degree and a minimum of seven years in corporate communications within financial
Assistant Vice President / Lead - Brand Communications | Fintech
Zero Finance Hong Kong Limited
Hong Kong Island, HK
Sha Tin District, HK
Provide strategic communications advice and counsel to business stakeholders across the Hong Kong market. Understand and prioritize business communication needs, identify relevant opportunities, and develop comprehensive communications strategies aligned with business objectives.
Key responsibilities
Build and maintain strong relationships with media outlets and journalists covering relevant sectors and markets, while continuously expanding the media network.
Develop and implement content strategies, manage editorial calendars, and produce engaging communications materials for different audiences and channels.
Lead communications planning and execution during crisis situations, ensuring timely and effective responses.
Manage media enquiries and interviews, proactively identifying opportunities to secure positive and impactful media coverage that strengthens brand reputation.
Work closely with external PR agencies, including coordination and negotiation on events, communications initiatives, issues management, and other related activities.
Collaborate with global and local teams to develop and execute integrated communications campaigns across multiple channels.
About you
Bachelor's degree or above
7 years of corporate communications experience in financial industry
Excellent verbal and written communication skills, with the ability to articulate ideas and develop compelling stories in a clear, concise, and structured manner.
Strong stakeholder management, media relations, and project management skills.