Consulting - Customer Experience & Transformation - Senior Manager - Hong Kong

EY; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

EY Hong Kong is seeking a Senior Manager to lead Consulting - Customer Experience & Transformation initiatives, with a focus on marketing planning and user operations execution in a globally connected environment.

You will work on growth challenges, strategy redesign, sales transformation, and marketing optimization across consumer sectors, leveraging AI-enabled insights and data-driven decision making to deliver measurable outcomes for clients.

Job description

Consulting - Customer Experience & Transformation - Senior Manager - Hong Kong

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The Opportunity

Are you passionate about Marketing & Sales? Do you want hands-on experience in marketing planning and user operations execution? Are you eager to explore cutting-edge AI applications that help enterprises solve their most critical business growth challenges?

Business growth is a core pain point and the ultimate development imperative for companies across industries. In response, the growth track has become a key strategic focus under EY Global’s All-in strategy. Backed by this global vision, EY Greater China established the Customer Competency in 2024, focusing on client-centric solutions and deep expertise across the consumer and high-tech sectors. As several major client engagements rapidly scale, we are launching a dedicated internal recruitment initiative across Greater China.

What we do

We focus on sectors such as retail, consumer goods, and technology, addressing core business growth challenges. By integrating AI into our consulting framework, we provide end-to-end solutions-from strategy redesign and sales transformation to marketing optimization and full execution—delivering measurable, scalable, and actionable business value that enables sustainable, high-quality growth.

A smart engine focused on marketing growth strategy for industries such as beauty, FMCG, healthcare, luxury, and consumer electronics.

By integrating industry data, social listening, e-commerce insights, and first-party data—and leveraging a Skill-based capability system with AI Agents—we analyze six key dimensions: audience, product, media, content, channels, and experience.

This helps companies identify the right customers, build the right products, craft compelling content, and ultimately drive both revenue and profit growth.

An agile B2B sales solution for industries such as semiconductors, automotive components, and new energy. It embeds AI capabilities—such as market intelligence capture, win-rate prediction, and pricing decision-making—into key stages of the sales lifecycle, transforming traditional lengthy implementation models into a four-phase agile delivery approach. This enables transparent, data-driven decision-making, standardizes pipeline management, and improves overall sales conversion efficiency and operational effectiveness.

A data model focused on marketing attribution and budget optimization for industries with high marketing spend, such as beauty, apparel, FMCG, and electronics. Through statistical frameworks combined with AI-powered modelling and scenario simulation, CMM transforms previously ambiguous marketing impact into granular, hour-level and creative-level attribution insights.

It clearly quantifies each channel’s contribution to sales, enabling companies to scientifically optimize budget allocation, reduce unnecessary spend, and significantly improve overall marketing ROI.

Skills and attributes for success

Innovation & Passion: Strong interest in marketing services, with the willingness to step out of comfort zones and tackle complex business challenges.

Curiosity & Learning Agility: Open-minded toward rapidly evolving AI technologies and business transformations, with strong self-learning capabilities and adaptability.

Professionalism & Results Orientation: High standards for data, rigor, and execution, with a strong focus on delivering measurable growth in both revenue and profitability.

Collaboration & Openness: A transparent and efficient communication style, with a collaborative mindset focused on shared goals, mutual support, and joint accountability.

What you will gain

AI is reshaping the consulting industry, and there is growing demand for professionals who combine business acumen, solution design, and execution capabilities.

By joining us, you will gain:

Real Business Impact: Work closely with clients in real business scenarios, solve critical challenges, and deliver measurable, tangible growth outcomes.

Core AI-Era Capabilities: Develop critical skills in business judgment, solution architecture, and end-to-end project delivery.

Long-Term Career Growth: Align with strategic growth areas and benefit from sustained professional development alongside the team’s rapid expansion.

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.