Community Manager

Care & Bloom; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Job summary

Care & Bloom is building a high-growth, AI-native consumer health brand. You will own the creator community end-to-end—from sourcing to nurturing—and turn relationships into a content engine that expands brand reach.

You will be the best community builder on the team, tackling the hardest creator relationships, crafting playbooks for scale, and partnering with founders to ship fast and authentically. This role is on-site in Hong Kong with openness to remote work where feasible.

Qualifications

• 3+ years in community management, influencer, or talent management at a DTC brand.
• Proven ability to source, brief, and nurture creator relationships.
• Strong writing and interpersonal skills; ability to set a positive tone for the community.

Responsibilities

• Source, filter, brief, and nurture creators across IG, TikTok, and beyond.
• Recruit, onboard, and grow affiliate ambassadors.
• Mobilize brand advocates and key cultural moments across platforms.

Skills

Community management

Influencer marketing

Talent management

Writing

People skills

AI awareness

Tools

AI tools

Job description

Full-time | Hong Kong (on-site preferred, open to remote)

At Care & Bloom, we launch and scale consumer health companies with $100M+ potential each. Built by operators who previously scaled IM8 (NASDAQ, $100M+ in 12 months), Casetify, and Peak21 — our flagship brand crossed 8-figure revenue and 1M+ customers in under 18 months. We're just getting started.

We're not hiring for roles — we're recruiting builders. People who've built creator communities, scaled affiliate programs, and turned word-of-mouth into a growth engine.

The Role

You’ll be the connective tissue between our brand, our creators, our affiliates, and our customers. You own the creator community end-to-end — sourcing, filtering, briefing, nurturing — and turn it into a real engine that ships content and drives meaningful brand reach.

You’re expected to be the best community builder on your team — not just the coordinator. Jump into the hardest creator relationship, crack the angle, then build the playbook so the team can scale it.

What You’ll Do

• Source, filter, brief, and nurture creators across IG, TikTok, and beyond
• Recruit, onboard, and grow the right affiliate ambassadors
• Mobilize brand advocates and key cultural moments across platforms

What We’re Looking For

• Track Record: 3+ years in community management, influencer, or talent management at a DTC brand
• People Skills: Genuine people person — warm energy, naturally helpful, builds trust quickly
• Creator Eye: You can spot a good creator vs. a mediocre one and explain exactly why
• Writing: Strong writer with emotional intelligence — you set the tone for the community
• AI-Aware: Experience with AI tools is a plus, though we equally value the willingness to learn and work with them

Why Join Care & Bloom

• Brands scaling toward $100M — not a startup hoping for product-market fit
• Shape what a modern AI-native consumer company looks like from the inside
• Direct access to founders and operators, not layers of middle management
• Speed, ownership, and shipping — if you want process and committees, this isn't the place