Category Assistant Manager

DFI Retail Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

DFI Retail Group in Hong Kong seeks a seasoned Category Manager to drive category performance and profitability. You will lead P&L responsibilities for assigned categories and work with Marketing, Commercial and Operations to meet targets and optimize promotions.

You will analyze market trends, customer insights and competitor activity, and apply data-driven insights to grow sales while maintaining healthy stock and supplier relationships.

Qualifications

• Degree or equivalent education required.
• Minimum 5 years retail merchandising experience.
• Analytical mindset with customer focus.
• Strong communication and negotiation abilities.
• Fluent in English and Chinese is a plus.

Responsibilities

• Formulate and implement category, sales and marketing strategies to achieve business objectives and drive sales growth.
• Collaborate with Marketing, Commercial and Operations teams to deliver category targets and optimize performance.
• Assess market trends, customer insights and competitor activities to identify growth opportunities.
• Utilize analytics to review promotional effectiveness and develop action plans.
• Ensure stock levels through demand and inventory planning.
• Prepare and communicate promotion schedules to internal stakeholders.
• Develop relationships with suppliers and support decisions on assortment, pricing and promotions.

Skills

Analytical

Negotiation

Communication

Influencing

Team collaboration

Education

University graduate or tertiary education

Job description

Is this your next challenge in Category Management?

• Responsible for the P&L of assigned category, formulate and implement category, sales and marketing strategies to achieve business objectives and drive sales growth.
• Collaborate closely with Marketing, Commercial and Operations teams to deliver category targets and optimize overall performance.
• Regularly assess market trends, customer insights and competitor activities to identify growth opportunities and enhance customer offerings.
• Utilize analytics tools to review promotional effectiveness, provide insights and develop action plans for continuous improvement.
• Ensure healthy stock levels through effective demand planning, promotion planning and inventory management.
• Prepare and communicate promotion schedules to internal stakeholders to ensure alignment and execution excellence.
• Develop and maintain strong relationships with suppliers, explore new partnership opportunities, and support decisions on product assortment, pricing and promotional strategies.

Do you have experience in Category Management?

• University graduate or tertiary education
• Minimum 5 years retail merchandising experience
• Good influencing and negotiation skill
• Analytical, creative, customer focused, open to change, well planned and self-motivated
• Good interpersonal and people management skill
• Good communication skill and good command of English and Chinese