Brand & Visual Designer (E-commerce & Lifestyle Brand)

Cuteled Light Co., Ltd.; Sheung Shui; On-site; HKD 279,000 - 502,000; Full time

Job summary

Cuteled Light Co., Ltd. is seeking a Brand & Visual Designer to lead visual branding across packaging, manuals, and marketing collateral.

You will craft compelling visuals for Amazon, official sites, social media, and overseas channels, while ensuring brand consistency with VI guidelines. You will collaborate with product, marketing, and e-commerce teams to translate market insights into impactful visuals and stay ahead of design trends in European and American home living products.

Qualifications

• Education: Diploma or bachelor's degree in graphic design, visual communication, brand design, multimedia design, or related disciplines (Recent graduates are welcome).

Responsibilities

• Lead brand visual design for packaging, manuals, marketing materials and promos.
• Create visuals for Amazon, official sites, social media and overseas channels.
• Establish and maintain brand visual guidelines across channels.
• Collaborate with product, marketing and e-commerce teams to translate market needs into visuals.
• Research European and American home & living product design trends to stay competitive.
• Leverage AI tools (Adobe Firefly, ChatGPT, Midjourney) to boost efficiency and ideation.
• Support events with visual design for exhibitions and marketing projects.

Skills

Brand visual design

Typography

UX understanding

Communication skills

Education

Diploma or degree in graphic design/visual communication

Tools

Adobe Creative Cloud

Figma

Photoshop

Illustrator

Job description

Brand & Visual Designer (E-commerce & Lifestyle Brand)

You will be responsible for the company's brand visual design, including brand image establishment, product packaging, marketing materials, and promotional collateral design. You will create creative visual content for Amazon, official websites, social media, and other overseas digital marketing channels. You will participate in the design and optimization of product packaging, instruction manuals, brand displays, and related visual materials.

Key responsibilities

Brand & Asset Design: Lead brand visual design, including brand image establishment, product packaging, instruction manuals, marketing materials, and promotional collateral.

Digital Marketing Visuals: Create engaging, creative visual content for Amazon, official websites, social media, and other overseas digital marketing channels.

Brand Consistency: Establish, manage, and maintain brand visual guidelines (VI) to ensure image consistency across all channels.

Cross-functional Collaboration: Partner with product, marketing, and e-commerce operations teams to translate market needs and brand positioning into effective visual solutions.

Market Research: Continuously research European and American market design trends, consumer aesthetics, and home living product styles to enhance visual competitiveness.

AI & Innovation: Leverage AI design tools such as Adobe Firefly, ChatGPT, and Midjourney to enhance design efficiency, creative ideation, and content output.

Event Support: Participate in visual design work for exhibitions and other marketing projects as required.

About you

Education: Diploma or bachelor's degree in graphic design, visual communication, brand design, multimedia design, or related disciplines (Recent graduates are welcome).

Software Skills: Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign); familiarity with Figma or other UI/UX design tools is preferred.

Design Excellence: Strong design aesthetics, creative thinking, typography skills, attention to detail, and a solid understanding of user experience (UX).

Commercial Mindset: Ability to balance creative concepts with business objectives, designing works that are both aesthetically pleasing and market-valuable.

Soft Skills: Good communication skills and a team player who can adapt and execute tasks in a fast-paced, diverse work environment.

Portfolio: Must submit a personal portfolio for evaluation when applying.

Preferred Qualifications:

Industry Experience: Proven experience in brand, visual, or packaging design, with a strong preference for candidates familiar with European & American home & living product styles.

E-commerce Background: Understanding of Western consumer preferences and design trends, with experience in cross-border e-commerce platforms like Amazon.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Visual Designer?