Senior Manager, Digital Growth & Acquisition

Shangri-La Group; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Learning & development

Career progression

Travel perks

Job summary

Shangri-La Group, headquartered in Hong Kong, seeks a strategic Manager/Senior Manager, Digital Acquisition to drive growth for its hotel loyalty program and direct revenue. You will lead full-funnel strategies across metasearch, paid media, affiliate channels, and partnerships, collaborating with global teams to optimize spend and outcomes.

You will use Adobe Analytics and other tools to measure performance, mentor teams, and push for continuous optimization in a fast-paced hospitality

Qualifications

• 10+ years in digital acquisition, performance marketing, or related growth fields.
• Proven track record of driving customer growth and revenue impact.
• Strong hands-on experience with paid channels and partner-led acquisition.
• Excellent project and stakeholder management with data-driven decision making.

Responsibilities

• Lead full-funnel digital acquisition strategy across metasearch, paid media, affiliate marketing, and partnerships.
• Plan budgets, forecast campaigns, allocate resources, and optimize ROAS and CPA.
• Oversee metasearch strategy, spend planning, and market prioritization.
• Develop OTA win-back campaigns to convert third-party bookers to loyalty members.
• Monitor performance with Adobe Analytics and derive actionable optimization insights.
• Collaborate with Partnerships to onboard external partners and expand growth opportunities.
• Design and optimize partner-led journeys, onboarding flows, and messaging to boost loyalty.
• Identify new digital growth opportunities across paid, content-led, SEO, and GEO touchpoints.

Skills

Digital acquisition

Performance marketing

Loyalty marketing

Travel industry

Data storytelling

Stakeholder management

Adobe Analytics

A/B testing

CRM fundamentals

Team leadership

Tools

Adobe Analytics

Google Analytics 4

Job description

Shangri-La Group, headquartered in Hong Kong, seeks a strategic Manager/Senior Manager, Digital Acquisition to drive growth for its hotel loyalty program and direct revenue. You will lead full-funnel strategies across metasearch, paid media, affiliate channels, and partnerships, collaborating with global teams to optimize spend and outcomes.

You will use Adobe Analytics and other tools to measure performance, mentor teams, and push for continuous optimization in a fast-paced hospitality