Brand & Public Relations Strategy Leader

Leadingnation; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Leadingnation in Hong Kong seeks a seasoned Brand & Publicity Manager to plan and execute a digital content calendar supporting brand-building objectives and campaigns. You will coordinate with internal teams and manage end-to-end workflows across platforms.

Responsible for briefing vendors, monitoring performance against KPIs, and upholding brand identity in all content. You will analyse digital performance, oversee materials, and prepare accurate reports for stakeholders.

Qualifications

• Bachelor’s degree in PR/communications/advertising/marketing or equivalent.
• Ten years post-graduate full-time experience with at least two years in a managerial role in publicity and brand-building.
• Experience with vendors/agencies and social media campaigns.
• Strong writing, strategic mindset and campaign maintenance knowledge.
• Fluent English and Chinese (Cantonese/Putonghua) a must.

Responsibilities

• Plan and implement a digital content calendar supporting brand-building and publicity campaigns.
• Brief and monitor service providers to ensure KPI targets are met.
• Review and approve digital content for brand identity and tone.
• Analyse digital performance and monitor sentiment for optimisation.
• Collect and file information for brand-building content and collateral.
• Provide administrative and coordination support for campaigns.
• Liaise with vendors to compile performance data and reports.
• Review marketing materials for accuracy and brand alignment.
• Handle publicity and brand-building inquiries professionally.

Skills

Strong writing skills

Creative mindset

Strategic thinking

Organisational skills

Problem solving

Bilingual English & Chinese

Education

Bachelor's degree in PR/ Communications/ Advertising/ Marketing

Tools

MS Office

Photoshop

Illustrator

Premiere

AI content tools

Job description

Leadingnation in Hong Kong seeks a seasoned Brand & Publicity Manager to plan and execute a digital content calendar supporting brand-building objectives and campaigns. You will coordinate with internal teams and manage end-to-end workflows across platforms.

Responsible for briefing vendors, monitoring performance against KPIs, and upholding brand identity in all content. You will analyse digital performance, oversee materials, and prepare accurate reports for stakeholders.