Associate, SEO

WPP; Hong Kong; Hybrid; HKD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model (4 days in office)

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media Hong Kong is hiring an Associate, SEO to support planning, implementing, and maintaining content marketing, technical, and SEO strategies for our clients.

You will work under the Associate Vice President, SEO, using tools like Google Analytics, Search Console, SEMrush and Ahrefs to uncover trends and optimize performance. A hybrid model applies, with office presence four days weekly in Hong Kong.

Qualifications

• 1 year of relevant experience in SEO or digital marketing; fresh graduates welcome.
• Strong analytical skills to interpret large data sets and trends.
• Clear communication to interpret client requests and manage expectations.
• Attention to detail and a proactive, learning mindset.

Responsibilities

• Support planning, implementing and maintaining content marketing, technical and SEO strategies.
• Analyze keyword trends, monitor website performance and apply insights.
• Utilize SEO tools to develop winning strategies for high-profile clients.
• Follow and contribute to team workflows and platform requirements (e.g., GA, GSC, SEMrush).

Skills

SEO fundamentals

Data analysis

English Cantonese

Education

Tools

Google Analytics

Search Console

SEMrush

Ahrefs

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Associate, SEO

Reports To: Associate Vice President, SEO

Function: Media Management & Delivery

Location: Hong Kong

Role Summary and Impact

WPP Media Hong Kong is seeking a motivated and detail-oriented Associate, SEO to join our team. Reporting to the Associate Vice President, SEO, you will be supporting the team in planning, implementing, and maintaining content marketing, technical, and SEO strategies for our clients.

Core Responsibilities

Analysis & Implementation: Dive headfirst into exciting SEO projects for our clients, where you'll get to uncover keyword trends, analyze website performance, and put those strategies into action.

Technology & Tool Utilization: Harness the power of cutting-edge SEO and AI tools to craft winning SEO strategies for a roster of high-profile clients.

Market Intelligence: Keep your finger on the pulse of the latest SEO and industry trends and share these insights with your team.

Process & Platform Mastery: Gain a comprehensive understanding of and master team workflows, client SEO requirements, and the operational aspects of key SEO platforms (e.g., Google Analytics, Search Console, SEMrush, Ahrefs). Support the implementation and execution of the upcoming GSO developments.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience

• 1 year of relevant experience in SEO or digital marketing. Fresh Graduates are welcome.
• Strong analytical skills and an ability to understand and analyze large volumes of data.
• Strong communication skills with an ability to interpret and manage client requests.
• Excellent attention to detail and resourcefulness.
• A passion for SEO and an eagerness to learn new industry trends.
• Fluency in English and Cantonese is highly preferred.

Desired Skills & Experience

• Prior experience in SEO, CRO/UX, or Content Marketing and knowledge of web technologies such as HTML, CSS, JavaScript, or SQL is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice for more information on how we process the information you provide.