Associate Director, Wellness Strategy and Development

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a seasoned professional to lead the formulation of wellness strategy and manage operations at AIA Alta Wellness Haven. This role is essential in enhancing the healthspan of our high net worth customers through innovative wellness programs.

The successful candidate will have over 10 years of experience in the healthcare and wellness industry, showcasing strong leadership skills and a passion for health innovation.

Qualifications

• 10+ years of experience in healthcare and wellness industry required.
• Strong understanding and passion for healthspan innovation and wellness trends.
• Experience in wellness centre operations is a plus.

Responsibilities

• Lead formulation of wellness strategy for AIA.
• Define wellness proposition strategy for UHNW and HNW customers.
• Oversee day-to-day operations and financial performance of Wellness Haven.

Skills

Leadership skills

Data analytics

Commercial orientation

Excellent presentation skills

Proficiency in Cantonese and Mandarin

Education

University degree

Job description

About the Role

Lead the formulation of wellness strategy for AIA, design customer‑centric, industry‑leading wellness programs and manage operations of AIA Alta Wellness Haven. This role is central to delivering our promise of increasing healthspan for our high net worth customers.

Roles and Responsibilities

• Define the wellness proposition strategy for UHNW and HNW customer segments
• Set the strategic roadmap and partnership strategy for Wellness Haven
• Lead evolution of the centre operating model and membership structure to enhance customer engagement and financial sustainability
• Stay abreast of global and local wellness trends to drive innovation of appealing wellness offerings to prestigious customers
• Analyze centre financials and customer profile to identify trends and opportunities for business growth
• Apply deep knowledge in functional medicine and preventive healthcare to curate personalized wellness journeys
• As the centre lead oversee day‑to‑day operations and P&L of the Wellness Haven, ensuring service excellence, compliance and financial sustainability
• Manage relationships with expert partners across Hong Kong and China, ensuring strategic alignment and value delivery
• Leverage AIA assets and partnerships to optimise cost and expand reach
• Review Service Partner(s) workflow and operating systems regularly to ensure effectiveness in daily operations
• Ensure Centre operations are compliant with documented procedures, service benchmarks, regulatory requirements, company policies and practices
• Ensure representatives with regulated activities have obtained relevant licences and fulfilled licensing requirements, if applicable
• Build mechanism to ensure effective handling and investigations of complaints from customers and channels, and report findings timely
• Collect customer/channel feedback and take improvement actions where necessary
• Produce regular centre reporting with service partner(s) for KPI tracking, analyse and recommend actions to relevant committees
• Review financial budgets, prepare financial reports, and provide cost optimisation recommendations
• Implement scientific tracking systems and dashboards to track customer progress and centre performance
• Position the centre as a sales enabler and differentiator in the HNW proposition
• Develop and implement promotional strategies to drive traffic, build awareness, and educate agency and customers
• Work with business development and training team to develop channel engagement plan
• Collaborate with service providers, channels and Club Alta team to co‑design events, agency contests and member communications
• Ensure event management in place and supervise staff to ensure successful delivery of events
• Work with marketing team for external promotion to build wellness thought leadership
• Foster professional relationships with internal and external stakeholders
• Lead and develop a team of wellness professionals, fostering a culture of excellence, innovation and customer‑centricity
• Provide guidance, coaching and performance management to ensure team success
• Keep team motivated and build a high‑performance collaborative team
• Develop governance framework and work process
• Build cordial relationship with cross‑functional teams to facilitate daily operations

Minimum Job Requirements

• University graduate with 10+ years of experience in healthcare and wellness industry
• Demonstrate passion in healthspan innovation, with a strong sense of wellness trends and developments locally and globally
• Ability to apply commercial orientation within operation design with data analytics skill, with experience in hospitality‑sophisticated solutions
• Experience of wellness centre operations is a plus
• Strong leadership skills to lead a diverse team to meet KPIs
• Strong sense of ownership and proactiveness to drive for change
• Solution‑oriented and resilient mindset
• Able to function under stress and multiple priorities
• Excellent presentation skills and ability to influence stakeholders to affect process change
• Thoughtful approach from planning to monitoring
• Ability to work collaboratively and navigate a matrixed organization and external partnerships
• Proficiency in spoken and written English, Cantonese and Mandarin

Others

• You are required to obtain relevant licence if your job involves regulated activities